Product Marketing Manager

Product Marketing Manager (IoT / Telco)

Your Role

As a Product Marketing Manager, you will play a critical role in shaping how we position, communicate, and sell our products in the IoT connectivity space.

You will sit at the intersection of Product, Marketing, and Sales — owning competitive intelligence, sales enablement, and go-to-market execution for key use cases.

This is a highly strategic yet hands-on role, requiring deep industry understanding and the ability to translate complex technical concepts into clear, differentiated value.

We are looking for someone who already understands the IoT/telco landscape and can ramp quickly to make an immediate impact.

Why Join Us?

• Join a fast-growing company in a complex, high-value industry

• Work closely with Product and Engineering on cutting-edge IoT solutions

• Be a key driver of how we win deals and differentiate in the market

• High visibility and impact across Sales, Marketing, and Leadership

• Opportunity to shape go-to-market strategy and messaging

Your Goals

• Equip Sales and SDR teams with compelling messaging, assets, and battle cards

• Build and maintain a strong understanding of the competitive landscape

• Support strategic deals and contribute to winning high-value opportunities

• Drive go-to-market initiatives for key products and use cases

Your Impact

• Develop and maintain competitive intelligence and clear differentiation narratives

• Create and deliver sales enablement materials (battle cards, decks, messaging)

• Partner closely with Sales to improve win rates and deal execution

• Support RFPs and strategic deals with tailored messaging and insights

• Contribute to go-to-market strategy for new products and use cases

• Collaborate with Product and Engineering to translate technical features into customer value

• Build frameworks for content that support campaigns and sales conversations

What We Expect

• Experience in Product Marketing within:

• IoT

• Telecom / connectivity

• Or closely related industries

• Strong understanding of the IoT/telco landscape (non-negotiable)

• Experience in:

• Competitive analysis

• Sales enablement

• Go-to-market execution

• Ability to work cross-functionally with Product, Sales, and Marketing teams

• Strong storytelling skills — translating technical concepts into business value

Preferred Background

• Experience at IoT companies, connectivity providers, or modern telco environments

• Candidates from traditional telcos (e.g. Vodafone, Deutsche Telekom) considered only if they bring a modern, fast-paced mindset

• Experience in scale-ups or high-growth environments is a strong plus

What Great Looks Like

• You deeply understand the market, competitors, and customer needs

• You proactively identify gaps in messaging and positioning

• You create assets that Sales actually use and value

• You thrive in ambiguity and build structure where needed

Why This Might Not Be a Fit

• You don’t have experience in IoT or telecom

• You rely heavily on long ramp-up periods to understand technical products

• You prefer narrow ownership (e.g. only content or only strategy) vs. broad impact