Product Marketing Manager - B2B SaaS (m/w/d)

Doka – an innovative and reliable partner in the construction industry. For over 150 years.

As a leading provider of formwork and scaffolding solutions, we understand the challenges our customers face. Our more than 9,000 employees in 58 countries and 160 locations on 5 continents go the extra mile with passion and dedication. Various construction projects worldwide are proof of this. Realize your potential in a supportive, high-performance work environment that is focused on continuous growth. Let's shape the future together.

Shape the future of digital construction.

At Doka, we don’t just build structures — we enable some of the world’s most iconic construction projects. Now, we’re taking the next step: digitalizing the entire formwork process through innovative SaaS solutions.

You will take ownership of Go-To-Market for our digital product portfolio and drive its commercial success. Acting as the bridge between Product, Marketing, Sales, and Customer Success, you ensure that product value is clearly positioned, effectively communicated, and successfully adopted across markets. This role sits at the intersection of Product, Marketing, and Sales — with strong impact on our digital growth, revenue contribution, and customer adoption.

What You'll Do – Your Responsibilities

• Shape and further develop our Go-To-Market strategies for digital products

• Define product positioning, messaging, and value propositions

• Drive product launches and cross-functional execution together with Product Management, Marketing, and Sales

• Align stakeholders across Product, Marketing, Sales, and Customer Success on GTM plans

• Translate customer insights, market trends, and product capabilities into clear narratives and actions

• Create sales enablement materials, storytelling assets, and demos

• Identify target segments and ideal customer profiles (ICP)

• Support pricing, packaging, and commercial models

• Support product adoption and growth initiatives across markets

• Analyze and optimize market performance, funnel metrics, and adoption data to optimize Go-To-Market effectiveness

• Contribute to building structures, processes, and best practices in the area of SaaS GTM from scratch

• 5+ years’ experience in Product Marketing, Go-To-Market, or B2C, B2B SaaS roles

• Experience working in a high paced environment

• Strong understanding of SaaS business models, customer journeys, and GTM strategies

• Ability to turn complex products into clear, compelling messaging

• Experience working cross-functionally with Product, Sales, Marketing, and Customer Success

• Hands-on mindset with a drive to build and improve

• Strong communication, storytelling, and analytical skills

• Fluent in English is a must, German is a big plus

• Located in Austria and eligible work permit required

• Work with the team 2 days a week (minimum) in the Doka HQ office in Amstetten

Nice to have:

• Experience in construction tech or industrial SaaS

Why Join Us – What We Offer

• High impact on Doka’s digital transformation and SaaS growth journey

• Opportunity to shape how innovative products are brought to market and scaled commercially

• Work in an international, young and dynamic environment across Product, Tech, and Commercial teams

• A strategic role with ownership, visibility, and clear responsibility for product success and growth

A salary in line with the market is offered for this position, which is based on the specific qualification and adequate professional experience.

We are required by law to state a minimum salary. The minimum annual gross salary for this position is € 47.587,- according to the collective agreement (woodworking industry).

Ready to help build something that lasts? Apply now and join us on our digital journey.