Product Marketing Manager

Job Title: Product Marketing Manager

Reports to: Director of Growth Marketing

Location: Atlanta, GA

Workstyle: Hybrid; 3 days in office

Classification: Exempt

Pay Range: $85k-95k

Who We Are

At Extu, we don’t just play in the market—we're leading it. As one of the fastest-growing companies in our space, we help the world’s biggest brands grow revenue through incentive marketing, group travel rewards, and through-channel campaigns. Our Partner Experience Platform makes it all work, blending smart strategy with seamless technology.

We believe in growth—ours, our clients’, and yours. But we know growth takes more than ambition. It requires smart people, shared goals, and a culture that values both speed and support. That’s why we’ve been named one of Atlanta’s Best and Brightest Companies to Work For® (13 years running) and recognized as a Top Workplace®—but what truly sets us apart is our people-first mindset.

We are a purpose and values-led organization that offers:   

Working with some of the largest brands in the world  

An innovative technology platform  

A global company, with global opportunities  

An informal, collaborative work environment with close access to senior management 

Learn more at www.extu.com.

Position Summary 

Extu is seeking a strategic, market-facing Product Marketing Manager to lead positioning, commercialization, go-to-market strategy, and market adoption for our Partner Experience Platform. This role will serve as the bridge between Product, Sales, Marketing, and Executive Leadership—ensuring our platform is clearly differentiated, enterprise-ready, and consistently represented across every customer touchpoint. 
 
This is a highly visible individual contributor role focused on product marketing strategy, customer insights, competitive intelligence, analyst engagement, and product launches. The ideal candidate has strong B2B SaaS product marketing experience and a proven ability to translate complex technology into compelling customer value propositions that drive awareness, adoption, and revenue growth. 
 
The Product Marketing Manager will act as the voice of the market internally while ensuring Extu speaks with one clear, differentiated voice externally. 

Key Responsibilities 

 Product Partnership & Customer Insights 

Partner closely with Product Management to influence roadmap priorities based on customer feedback, market trends, and competitive insights 

Act as the voice of the customer and market internally 

Conduct win/loss analysis, customer research, and buyer insight initiatives to refine positioning and go-to-market strategy 

Translate technical platform capabilities into compelling business outcomes and customer value narratives 

Support product adoption and lifecycle marketing initiatives across the customer journey 

Strategic Positioning & Category Leadership 

Own and evolve Extu’s messaging architecture, ensuring consistency across enterprise buyers, partners, analysts, and internal stakeholders 

Define and advance Extu’s category narrative and platform positioning within the market 

Develop differentiated value propositions, buyer messaging frameworks, and persona-based positioning 

Lead competitive intelligence efforts, including battlecards, market analysis, and differentiation strategies 

Ensure positioning consistency across sales enablement, analyst relations, executive communications, PR, and product launches 

 Go-to-Market & Commercialization Strategy 

Own go-to-market strategy and launch readiness for new products, platform capabilities, and enhancements 

Develop and execute launch plans in partnership with Product, Sales, Growth Marketing, and Leadership teams 

Align pricing, packaging, and positioning strategies to market opportunities and customer needs 

Coordinate product launches, announcements, and commercialization initiatives 

Ensure cross-functional alignment from launch planning through post-launch adoption and measurement 

Sales Enablement & Revenue Support 

Build and maintain strategic sales enablement materials including pitch decks, one-pagers, objection handling guides, and competitive battlecards 

Partner with Sales Leadership to refine messaging based on buyer feedback and field insights 

Equip revenue teams with clear, differentiated narratives that improve pipeline acceleration and win rates 

Support executive thought leadership and strategic account messaging initiatives 
 Analyst Relations & Market Intelligence 

Manage relationships with key industry analysts including Gartner, Forrester, and IDC 

Develop analyst briefing materials and market landscape documentation 

Synthesize analyst research and competitive insights into actionable recommendations for Product, Sales, and Leadership 

Coordinate participation in analyst evaluations, reports, and strategic briefings 

Monitor industry trends, competitive movements, and market perception shifts 

 Market Adoption & Cross-Functional Alignment 

Partner with Growth Marketing and Demand Generation teams to ensure campaigns align with core product positioning and buyer pain points 

Drive messaging alignment across integrated marketing programs, events, PR, and customer communications 

Support launch readiness and adoption initiatives across Sales, Client Success, and Marketing teams 

Ensure customer-facing teams are equipped to effectively communicate Extu’s platform value 

 Measurement & Optimization 

Define and track KPIs tied to product launches, positioning effectiveness, sales enablement adoption, and market engagement 

Analyze pipeline, adoption, engagement, and competitive performance data to optimize go-to-market strategy 

Identify opportunities to improve product adoption, messaging effectiveness, and launch outcomes 

 Success in This Role Looks Like 

Establishing a clear and differentiated market position for Extu’s Partner Experience Platform 

Improving sales confidence and consistency through strong enablement and positioning 

Driving successful product launches with measurable adoption outcomes 

Increasing analyst recognition and market awareness 

Strengthening strategic alignment between Product, Sales, and Marketing 

Required Qualifications 

5+ years of experience in B2B SaaS Product Marketing 

Proven experience owning positioning, messaging, and go-to-market strategy for software or technology platforms 

Experience partnering directly with Product Management and Sales teams

 Experience launching SaaS products or enterprise technology solutions 

Strong understanding of product commercialization, customer adoption, and buyer journeys 

Experience building sales enablement and competitive intelligence assets 

 Exceptional communication, writing, and presentation skills 

Data-driven mindset with the ability to translate insights into action 

Comfortable operating in a fast-paced, high-growth environment

Preferred Qualifications 

Experience in enterprise SaaS, channel technology, MarTech, or partner ecosystem platforms 

Familiarity with pricing and packaging strategy 

Existing analyst or media relationships within relevant technology industries 

Experience helping shape or define emerging technology categories 

Salesforce or similar CRM experience 

Physical Requirements

Travel requirement – infrequent

Ability to lift 10 pounds (laptop for work)

Must be able to remain in a stationary position 90% of the time at a computer.

Move about inside the office for meetings and to access office equipment

Communicate verbally with clients through phone and call center software.

Working conditions:

Hybrid work schedule with 3 days (Tue/Wed/Thurs) in office required.

Indoors, climate-controlled office 

What we bring to the table: 

We believe work should work for you. Here’s how we show up for our team:

Robust Health Coverage – Comprehensive and generously funded, because your well-being matters.

Peace of Mind, On Us – Complimentary short-term disability and term life insurance, with options to boost coverage if you’d like.

Time Off, Your Way – Our Flexible PTO Program empowers you to take the time you need, when you need it.

Work Where It Works – Enjoy the balance of hybrid work schedules designed to flex with your life.

Growth is Our Love Language – Every employee gets access to LinkedIn Learning, plus curated opportunities for courses, conferences, and certifications. We invest in your future because your growth is our growth.

Give Back with Heart – One paid day each year to support the cause you care about most. We also proudly support local charities like Children’s Healthcare of Atlanta and Agape, with volunteer opportunities throughout the year.

Celebrate the Wins – Our employee rewards and recognition program is second to none.

Shine Bright – We honor Star Performers quarterly and roll out the red carpet for our annual Elite Performers.

Join us and be part of a team that brings energy, creativity, and purpose to every day. You’ll grow your skills, shape meaningful results, and have fun doing it!

Extu does not discriminate on the basis of race, color, creed, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, marital status, age, veteran status, protected veterans, military service obligation, citizenship status, individuals with disabilities, or any other characteristic protected by law applicable to the state in which you work. We just want to work with good people who aim to be better, and make it better, every day.