Product Marketing Manager (AI-Enabled)

About Creator

Creator is redefining how brands and creators work together. As one of the fastest-growing influencer marketing platforms in North America, we’re building the infrastructure that powers modern partnerships at scale.

Ranked #2 on Influencer Marketing Hub, Creator sits at the intersection of
SaaS, data, and the creator economy, helping brands drive measurable growth through performance-based marketing while empowering creators to succeed.

At Creator, you’ll join a fast-moving, ambitious team focused on building something category-defining — where speed, ownership, and impact are part of how we work every day.

Role Overview

We are looking for a Product Marketing Manager (AI-Enabled) to own and drive go-to-market strategy, product positioning, and campaign execution across the Creator platform.

This is a high-impact, hands-on role in a fast-paced environment, where you will take ownership of how our product is brought to market, from defining messaging to executing launches and driving adoption.

You will work closely with Product, Sales, and Marketing to align on strategy, influence direction, and ensure our product resonates with the right audiences.

This role is ideal for someone who enjoys both thinking strategically and executing at a high level, with the opportunity to expand scope and leadership as the function grows.

Key Responsibilities

Product Marketing & Go-to-Market Execution

Own the execution and continuous improvement of go-to-market strategies for new features and product releases

Define and refine product positioning and messaging aligned with target customer segments

Lead cross-functional coordination for product launches across Product, Sales, and Marketing

Drive alignment on how products are presented, packaged, and communicated to the market

Campaigns & Content Execution

Own and execute multi-channel marketing initiatives (email, content, social, etc.) to drive awareness and adoption

Develop and oversee creation of key marketing assets (case studies, product messaging, sales materials)

Translate product capabilities into clear, compelling customer value propositions

Sales Enablement

Partner closely with Sales to ensure messaging aligns with market needs and supports deal conversion

Own the development and evolution of sales enablement materials

Contribute to pipeline generation and revenue-driving initiatives through strong product positioning

Performance & Insights

Own tracking and analysis of campaign performance and product adoption metrics

Use data-driven insights to refine messaging, campaigns, and GTM approach

Monitor competitive landscape and identify opportunities for differentiation

AI-Driven Marketing Execution

Use AI tools (e.g., ChatGPT, Claude, etc.) to:

Scale content creation and campaign execution

Enhance research, insights, and competitive analysis

Improve speed, quality, and efficiency of marketing workflows

Identify and implement new ways to integrate AI into marketing processes

Qualifications

Core Requirements

5+ years of experience in product marketing, SaaS marketing, or digital marketing

Experience owning or significantly contributing to go-to-market initiatives and product launches

Strong ability to develop product messaging and positioning

Solid understanding of digital marketing channels and campaign strategy

Highly organized with the ability to manage multiple projects

Ability to operate independently and drive initiatives forward

AI Capability (Required)

Hands-on experience using AI tools to support marketing workflows

Demonstrated ability to improve improve output, efficiency, or experimentation using AI

Nice to Have

Experience in SaaS or influencer marketing

Familiarity with CRM and marketing tools (e.g., HubSpot, Google Analytics)

What We Offer

Competitive salary 

Health, dental, and vision benefits

Hybrid 

Opportunity to grow within a high-growth SaaS company

Collaborative and fast-paced team culture

Compensation Range

We offer a starting salary of $90,000 - $115,000 CAD
Total compensation includes salary, bonus, benefits, and other perks