Product Marketing Lead

About the Position:

Bluefish is seeking a dynamic, strategic, and full-stack Product Marketer to own and lead the end-to-end Go-To-Market (GTM) lifecycle for our SaaS platform. In this critical role, you will be responsible for defining and executing our GTM strategy—from market research and segmentation, positioning and messaging, to launch planning, demand generation, sales enablement, and post-launch performance analysis. You will shape how our product is perceived in the market and drive awareness, engagement, and adoption through compelling, customer-centric narratives and cross-functional marketing initiatives.

As both a strategic storyteller and hands-on executor, you will serve as the connective tissue between product, sales, customer success, and the market. You’ll conduct competitive analysis and customer research to inform product positioning, craft go-to-market plans for new features and product launches, build and run integrated campaigns, and arm our revenue teams with the tools they need to win. You’ll continuously measure performance, generate insights, and iterate to improve results—all while working cross-functionally in a fast-paced, evolving startup environment.

The ideal candidate has a proven track record in B2B SaaS product marketing, thrives in ambiguity, and is passionate about owning the full GTM lifecycle to translate complex technology into clear, differentiated customer value.

What You Will Be Doing:

• Develop and execute the go-to-market (GTM) strategy for new products and features, partnering closely with product, sales, and customer success teams.

• Craft compelling messaging and positioning that differentiates Bluefish in the AI marketing tech landscape and resonates with our target personas.

• Build and maintain product marketing collateral, including pitch decks, one-pagers, website copy, blog content, case studies, and more.

• Drive product launches end-to-end, including planning, internal enablement, external messaging, and campaign execution.

• Enable the sales team with training, messaging, competitive insights, and tools that help them win.

• Gather and analyze customer, competitor, and market insights, and translate them into actionable strategies to influence both product roadmap and marketing campaigns.

• Partner with product management to shape product direction based on market and customer feedback.

• Establish and track metrics to evaluate the effectiveness of marketing initiatives and optimize for impact.

What you Bring:

• 5+ years of experience in product marketing or a closely related role, ideally within B2B SaaS startups.

• Proven success in developing GTM strategies and executing high-impact product launches in fast-paced environments.

• Strong storytelling skills with the ability to communicate complex ideas simply and effectively across different channels and audiences.

• Deep understanding of customer personas, buyer journeys, and SaaS sales cycles.

• Demonstrated ability to collaborate cross-functionally, especially with product, sales, and customer success teams.

• Experience with competitive analysis, messaging frameworks, and sales enablement tools.

• Passion for customer-centricity and a relentless drive to understand user needs and market dynamics.

• Self-starter mindset with a bias toward action, eager to build processes and content from the ground up.

• Experience in AI-driven or marketing tech platforms is a strong plus.

Why Bluefish:

• A dynamic role at the forefront of AI marketing technology with ample opportunities for personal and professional growth.

• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI.

• Tackle challenging problems while disrupting the $300BN legacy martech industry.

• Join an experienced team where you will have immediate ownership and impact.

• Competitive salary and bonus appropriate for experience and company stage.

• Significant equity package appropriate for company stage.

• Full medical, dental and vision benefits.

• PTO and remote work flexibility.

About Bluefish:

Bluefish believes that AI represents the next major chapter of the internet – and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online – and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences.

The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. The company is backed by leading AI and data focused investors, including Crane Ventures, BloombergBeta, Firebolt Ventures and Laconia Capital.

We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.

Why Bluefish & Our Values:

• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI

• Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry

• Join an experienced high-performing team where you will have immediate ownership and impact

• Experience a true meritocracy with significant career growth upside as the business scales

Our Values:

• Demonstrated grit and resourcefulness—you find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.

• Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.

• Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.

• Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.

• Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.

• Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.