Product Marketing Intern (Hybrid)

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

This is a hybrid internship (20 - 30 hours per week) based in our San Francisco office.

 📍Your Impact Starts Here

We're seeking a curious, strategic, and customer-minded Product Marketing Intern to support our Product Marketing and Go-to-Market teams during Summer 2026. In this role, you’ll help bring Homebase products to market, deepen our understanding of customer needs, and contribute to research, messaging, insights, and launch activities that support our product lines.

Working closely with Product Marketing Managers as well as partners in Product, Growth, Brand, and Analytics, you’ll gain hands-on experience developing positioning, analyzing customer and market data, supporting launch planning, and helping ensure that small businesses understand the value Homebase brings to their day-to-day operations.

Throughout the internship, you’ll support impactful work that connects customer insight, product value, and storytelling.

• Support Go-to-Market Planning: Assist with positioning, messaging, and launch materials for upcoming features and product enhancements.

• Conduct Customer & Market Research: Help gather and synthesize insights from feedback, reviews, competitor analysis, and market trends to inform segmentation, messaging, and value propositions.

• Translate Insights into Action: Support research that turns customer and market insights into recommendations for product, marketing, or sales strategies.

• Help Develop Product Marketing Content: Draft materials such as one-pagers, internal briefs, slides, competitor summaries, and light messaging explorations.

• Analyze Product Usage & Performance: Partner with PMM and Analytics to track product metrics, surface key trends, and support light reporting or synthesis.

• Collaborate Cross-Functionally: Work with Product, Sales, User Research, Brand, and Growth teams to learn from customers, refine messaging, and support integrated initiatives.

• Experiment with AI Tools: Explore AI platforms to accelerate research, generate content variations, and uncover insights that support smarter GTM execution.

• Participate in Campaign Execution: Support integrated marketing or lifecycle campaigns that drive awareness, adoption, and customer success across our product lines.

This internship gives you meaningful exposure to real-world product marketing—from strategy and insights to launch and adoption—while contributing to our mission of helping small businesses and hourly teams thrive.

🚀 The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

You’re equal parts strategic, analytical, and creative, with a natural curiosity about how products solve real customer problems. You enjoy understanding how things work and translating insights into simple, compelling stories or strategies.

These are the strengths and experiences that will set you up for success in this internship:

• Interest in Product Marketing & Go-to-Market Strategy: Curiosity about how products are positioned, launched, and scaled in the market.

• Analytical Problem Solving: Comfort exploring customer data, identifying patterns, and supporting recommendations based on research or metrics.

• Customer Empathy: Ability to think like a small business owner, understand their needs, and help bring their voice into product and marketing decisions.

• Clear Communication: Strong written and verbal communication skills, with the ability to distill complex information into simple insights.

• Structured Thinking: Interest in frameworks, hypothesis-driven approaches, or structured analysis—common in strategy, consulting, analytics, or business coursework.

• Collaborative Energy: Desire to work closely with cross-functional partners in Product, Sales, Analytics, and Marketing.

• Eagerness to Learn: Openness to experimenting with AI tools, evolving your toolkit, and trying new ways to approach GTM strategy, research, or storytelling.

🤝  The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.

• 💡 Be Customer Obsessed – Solve problems with empathy and creativity.

• ⚡ Move Fast, Learn Fast – Experiment, take action, and grow every day.

• 🎯 Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.

• 🏆 Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.

• 🏅 Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer

• 🏥 Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options

• ⏰ Flexible Time: 20 days PTO (hourly) + company holidays

• 🍽️ Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days

• 💼 Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesdays and Wednesdays are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

💜 Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply! 

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

👋 Hey, We’re Homebase

Unstoppable teams start here.

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2.5+ million workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.