Product Marketing Associate

ApprovalMax is redefining how finance teams manage the Money Out cycle — from purchase orders and supplier bills to employee expense management. Trusted by 18,000+ businesses worldwide, our platform empowers companies to automate financial controls, ensure compliance, and scale efficiently.

At the end of 2024, ApprovalMax secured a £10 million growth investment from Yttrium, a leading European technology investor. This funding marks the beginning of a new chapter in our journey — scaling our category leadership in Money Out automation, expanding enterprise capabilities, and accelerating product innovation.

ApprovalMax is looking for a commercially minded Product Marketing Associate to join our growing team. This role focuses on translating complex product capabilities into clear, compelling messaging that supports revenue growth across key markets.

Reporting to the Head of Product Marketing, you will work closely with Product, Marketing, and Revenue teams to support go-to-market initiatives, with a particular focus on our QuickBooks Online (QBO) integration and the North American market. The role is hands-on and execution-oriented, contributing to campaigns, enablement materials, and product narratives that help teams communicate value effectively.

What You’ll Be Doing

Go-to-Market Support (North America Focus)

• Support the execution of product marketing initiatives related to our QBO integration, in alignment with agreed global and regional GTM strategies.

• Develop a strong understanding of customer pain points and use cases within the North American market to inform messaging and positioning.

• Contribute to the rollout of product launches by preparing content and assets that clearly articulate customer value.

Demand Generation & Funnel Support

• Partner with Marketing teams to help shape campaign messaging, value propositions, and audience targeting.

• Create use-case-led narratives and content that support demand generation and conversion.

• Provide product messaging, market insights, and proof points to support top- and mid-funnel activities.

• Help maintain and optimise our presence on third-party review platforms (e.g. G2, Capterra).

Free Trial & Conversion Optimisation

• Collaborate with Digital and PLG teams to support improvements to the free trial experience, including onboarding content and in-app communications.

• Analyse trial performance data and contribute ideas for messaging or content improvements to support conversion.

Sales & Revenue Enablement

• Develop and maintain enablement assets such as pitch decks, battle cards, and product collateral.

• Support trial-to-paid handover through clear, consistent messaging around value and differentiation.

• Monitor competitor positioning and contribute to regular competitive updates and materials.

• Assist with maintaining product marketing tools and AI-supported enablement resources.

Who You Are

• Experience working in a B2B SaaS environment (FinTech experience is a plus).

• Strong commercial awareness and an ability to connect product capabilities to customer outcomes.

• Comfortable working hands-on across content creation, messaging, and cross-functional collaboration.

• Clear, confident communicator with the ability to simplify complex topics.

• Adaptable and effective in a fast-moving scale-up environment.

Key Requirements

• Relevant experience in product marketing, demand generation, content, sales, or GTM roles.

• Strong written and verbal communication skills.

• Evidence of producing content or materials that support commercial outcomes.

• Familiarity with the North American market and/or the QuickBooks ecosystem is desirable.

What we offer:

• Growing international business with 10,000+ subscribers
• Regular performance-based compensation reviews
• 26 days paid time off
• 1 additional day off for your Birthday
• Remote office assistance
• Service years recognition financial reward