Product Marketing Associate

About the Role

As a Product Marketing Associate at GoTo Financial, you'll be at the heart of merchant engagement for GoPay Merchant and Moka, bringing CRM campaigns to life and ensuring they reach the right merchants at the right time. Working closely with the Product Marketing Manager, you'll handle end-to-end campaign execution while keeping a close eye on performance data to help the team make smarter decisions. This role suits someone detail-oriented, data-curious, and eager to grow in a fast-moving fintech environment.

What You Will Do:
• Execute CRM campaigns across the GoPay Merchant and Moka merchant lifecycle, including setup, segmentation, scheduling, and quality checks
• Monitor and report on campaign performance, translating data into clear summaries and actionable recommendations for the team
• Support the CRM and Product Marketing Manager in planning and coordinating go-to-market activities for merchant-facing products and features
• Maintain and update merchant segmentation lists to ensure accurate and relevant targeting
• Collaborate with Creative, Product, and Data teams to coordinate campaign assets and ensure smooth delivery
• Assist in the development and documentation of marketing programs and processes
• Contribute to ad hoc analysis and cross-functional projects as needed

What You Will Need:
• 4-5 years of experience in marketing, CRM, growth, or a related field
• Familiarity with CRM or marketing automation tools (e.g. MoEngage, CleverTap, Braze, or similar)
• Comfortable working with data and reporting — proficiency in Google Sheets
• Strong attention to detail and ability to manage multiple campaign timelines simultaneously
• Good written communication skills with a knack for clear, merchant-friendly messaging
• A collaborative, can-do attitude with the ability to work across teams in a fast-paced environment
• Experience in fintech, SaaS, or merchant/SME-facing products is a plus

About the Team

You'll be part of the Merchant Acquisition Marketing team at GoTo Financial, a driven group focused on growing the base of merchants using GoPay Merchant and Moka. We work closely across Product, Data, and Business to build campaigns that make it easy and compelling for merchants to get started. If you enjoy moving fast, learning from data, and making a real impact on how small businesses thrive in Indonesia's digital economy, this is the team for you.

About GoTo Group
GoTo is the largest digital ecosystem in Indonesia. GoTo's mission is to 'empower progress' by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy.
The GoTo ecosystem provides a wide range of services, including mobility, delivery, payments, financial services, and technology solutions for merchants. The ecosystem also provides e-commerce services through Tokopedia and banking services through its partnership with Bank Jago.

About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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