Product Marketer - Small and Medium Businesses

You. Better. With Alan.

Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.

Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities.

We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members.

How we work: our Leadership Principles

• Mission is the Boss — We think long-term and are methodical optimists who take risks, seeking our mission's success above all else.

• Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results.

• Radical Transparency — All information is accessible and written-first, so everyone can make the best decisions asynchronously.

• Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership.

⭐ The customer marketer role ⭐

Customer marketer are Alan's voice to customers — and their voice back to Alan.

The Product Marketing team sits inside the business functions of Alan, so we can hear the reality of customer conversations first-hand, craft the sharpest possible narrative, and turn market insights into scalable assets.

Our role is to translate product value and customer insights into compelling messages, then industrialize what works in order to drive business growth.

You will be a critical partner for Sales, BSLs, Sales Enablement, Brand, and Product Marketing — and you will be measured on Sales outcomes, not just output.
You will own the end-to-end narrative and feedback loop for our SMB segment in France.

Your missions will include:

• Define and evolve Alan's pitch, objection-handling playbook, and competitive differentiation for SMB customers from discovery to offer. This means for instance creating, maintaining, and regularly updating pitch decks, product knowledge bases, objection libraries, and battle-cards that will be used by our entire Sales team to grow our business.

• Build a structured system that adapts our core narrative and assets to 10+ market segments (from Tech to Industry).

• Own Sales adoption: you integrate your work into the Sales enablement roadmap to make sure what you created is actually used. You deliver training sessions to the Sales team that are interactive, memorable and build up their Sales mastery.

• Run a structured feedback loop collecting signals from customers, Sales, and the market and proactively bringing them back to Product, Brand, and leadership to influence what we build and how we sell.

• Spend regular time in customer meetings (~2/month) to test your narratives live and bring back proof points from the field.

👀 Who we are looking for

• You obsess over how things are said. You know that the right story, the right sentence, the right framing is what makes or breaks a deal. You translate complex topics into compelling messages, you iterate on copy and narrative until it lands — and you can tell the difference between "fine" and "great."

• You are ruthlessly detail-oriented. You sweat the deck, the sentence, the visual. You don't ship work you're not proud of.

• You go on the field first. You seek customer contact, test your ideas in real conversations, and bring back insights that change your roadmap. You don't build in a vacuum.

• You build to scale. You think in systems, not one-offs. When you build something, you're already thinking about how it rolls out across 10 segments, 3 geographies, 2 quarters from now.

• You can influence without authority. You know how to work with Sales teams, navigate competing priorities across stakeholders, and get busy people to actually adopt what you've built.

• You showcase an experimental mindset. You're excited to leverage AI, test new formats, and iterate based on what works

⭐️ Requirements for the role ⭐️

• At least 3 years experience in B2B Marketing - product marketing, sales enablement, or a mix

• A track record of building & measuring the impact of sales narratives, pitches, competitive positioning

• Strong will to work directly with Sales teams, attending customer meetings, and integrating field feedback

• Strong written communication skills (in French and in English)

• An analytical mindset: you define success metrics before you start, and you use data to iterate

Nice to have:

• Previous experiences in High Growth, B2B Saas or High-tech companies

• Familiarity with health insurance, HR tech, or SMB sales motions

• Experience with Sales enablement tools or frameworks

For this opportunity, we are aiming to hire within the C0-C1 level range of our salary grid.

🌍 How we work

• Location: You must be legally eligible to work in France, Belgium, or Spain.

• Remote work: We offer remote work flexibility, but we value in-person collaboration

🎯 Important note: we hire people, not roles.

If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply, as it can only bring learnings or success.

If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?

Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application!

🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.

You want to know more about Alan?

• 🙌 Perks & Benefits: Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.

• 🤘 A strong culture: People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work