Product Manager, Store Digital Tools - Advisor Assistant App

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Role: Product Manager, Store Digital Tools — Advisor Assistant App

Reports To: Senior Product Leader, Store Technology

About the Role:

Our customer is a world-leading omni-channel retailer of beauty products, driven by a commitment to innovation and providing a best-in-class client experience, both online and in physical stores. The Store Digital team is responsible for equipping our Beauty Advisors with the modern technology they need to deliver personalized, high-touch service that defines the customer experience.

You will own the strategy, roadmap, and execution for the Advisor Assistant App, a mission-critical B2E (Business-to-Employee) mobile application used by every Beauty Advisor in our fleet of stores. This product is the essential tool for clienteling, product education, and in-the-moment customer service, directly impacting on store conversion rates, client loyalty, and the overall efficiency of our store teams.

Key Responsibilities:

Product Strategy & Vision:

• Vision & Roadmap: Define and communicate a clear, multi-year product vision and roadmap for the Advisor Assistant App, aligning it with our commercial and client experience goals.
• Discovery: Conduct user research, store visits, and data analysis to deeply understand the pain points and opportunities for Beauty Advisors, transforming qualitative insights into actionable product features.

Feature Development & Execution:

• Clienteling & Personalization: Develop features that seamlessly integrate Beauty Insider data, purchase history, and client preferences directly into the Advisor's workflow, enabling truly personalized recommendations and follow-ups.
• Store Operations Integration: Collaborate closely with the Store Operations, Inventory Management (SIm), and Merchandising teams to integrate real-time data (e.g., stock levels, price changes, product attributes) into the Advisor experience, minimizing friction in the sales process.
• AI/ML Integration: Identify opportunities to embed intelligent features, such as AI-powered shade matching, personalized regimen building, or predictive product recommendation models, into the app.
• Agile Leadership: Write clear, concise user stories, manage the product backlog, and lead agile ceremonies (sprint planning, grooming, reviews) for a dedicated engineering team.

Stakeholder Management & Metrics:

• Cross-Functional Partnership: Act as the primary liaison between Engineering, Design (UX/UI), Store Operations, Training, and Marketing teams.
• Success Metrics: Define, track, and report on key performance indicators (KPIs) related to the app, including:
• Advisor utilization rate and engagement.
• Time-to-task completion (e.g., time to find product information).
• Store conversion rate lift attributable to app usage.
• Client retention and repeat visit rates.

Requirements:
• Experience: 10+ years of experience in Product Management, preferably working on B2E (Business-to-Employee) or high-volume Retail/Omnichannel applications.
• Technical Acumen: Proven ability to partner with software engineers and architects to discuss technical trade-offs, scalability, and deployment considerations for mobile applications.
• Analytical Skills: Proficient in using data and analytics tools (e.g., Adobe Analytics, Power BI) to inform product decisions and measure outcomes.
• User Focus: Strong user experience (UX) sensibilities and a commitment to designing intuitive, high-quality mobile interfaces for frontline workers.
• Communication: Exceptional written and verbal communication skills, capable of presenting complex concepts to senior leadership and translating business needs into technical requirements.

Preferred Qualifications

• Direct experience with clienteling, CRM, or loyalty systems in a retail environment.
• Background in the Beauty, Luxury Goods, or Specialty Retail sectors.
• Certified Scrum Product Owner (CSPO) or similar Agile certification.
• Experience launching and scaling products on native iOS/Android platforms.