Product Manager (non-Tech)

Job Title: Product Manager (non-Tech)

Department: Tech
Location: Cyprus / Serbia / Armenia / India
Employment Type: Full-time

About SiGMA Group

Founded in 2014 and headquartered in Malta, SiGMA Group now employs over 250 professionals across six global offices, including Malta, Cyprus, Serbia, São Paulo, Manila, and India. SiGMA is a global leader in gaming, emerging tech, affiliate marketing, events, and media, best known for its marquee summits like SiGMA Malta and iGaming Academy. The company’s culture champions inclusivity, sustainability, collaboration, and philanthropic impact under its SiGMA Foundation initiative

About the role 

The Product Manager is responsible for defining, shaping, and delivering digital products that enhance Sigma Groups global event experiences, including major iGaming events. This role sits at the intersection of business, technology, and user experience driving product strategy, prioritising features, and ensuring successful execution across cross‑functional teams.

A key part of the role is leading the introduction of AI tooling across the organisation and supporting the development of AI‑powered products and services that elevate attendee engagement, exhibitor value, and operational efficiency.

Key Responsibilities  

Product Strategy & Road Mapping

Defines and maintain the product vision, strategy, and roadmap for event‑focused and iGaming‑related digital products.

Identifies opportunities to enhance customer experience, operational efficiency, and commercial performance.

Aligns product initiatives with business goals, market trends, and user needs.

Communicates product strategy and priorities to stakeholders and leadership.

Requirements Gathering & Feature Definition

Conducts user research, stakeholder interviews, and data analysis to understand needs and pain points.

Translates insights into clear product requirements, user stories, and acceptance criteria.

Prioritises features using data‑driven frameworks and business impact assessments.

Collaborates with UX/UI teams to ensure intuitive and engaging user experiences.

AI Tooling & AI‑Driven Product Innovation

Leads the introduction of AI tooling across product, marketing, operations, and engineering teams.

Identifies and delivers AI‑powered product features such as:

personalised event recommendations

AI‑driven matchmaking between attendees and exhibitors

automated content generation and summarisation

predictive analytics for attendee behaviour and event performance

intelligent search and discovery

Ensures AI features follow ethical, transparent, and responsible‑AI principles.

Cross‑Functional Delivery Leadership

Works closely with engineering, design, data, and event operations teams to deliver high‑quality product releases.

Facilitates sprint planning, backlog grooming, and cross‑team coordination.

Ensures products are delivered on time, within scope, and aligned with quality standards.

Supports go‑to‑market planning with marketing and commercial teams.

Events & iGaming Product Excellence

Develops products tailored to the unique needs of live events and iGaming audiences.

Supports features such as real‑time schedules, interactive maps, exhibitor dashboards, and engagement tools.

Ensures products can handle high‑traffic spikes during major events.

Collaborates with event teams to ensure digital readiness and seamless on‑site experiences.

Data‑Driven Decision Making

Uses analytics, experimentation, and user feedback to validate hypotheses and optimise product performance.

Defines and track KPIs to measure product success and inform future iterations.

Partners with data teams to ensure insights are actionable and accessible.

Stakeholder Management & Communication

Acts as the primary point of contact for product initiatives across the organisation.

Communicates progress, risks, and decisions clearly to executives and cross‑functional teams.

Builds strong relationships with internal and external stakeholders, including exhibitors and partners.

Qualifications 

Key Skills & Competencies

Strong understanding of product management principles and agile methodologies

Ability to translate complex problems into clear, actionable product requirements

Familiarity with AI/ML concepts and AI‑powered product capabilities

Excellent communication, leadership, and stakeholder‑management skills

Strong analytical and problem‑solving abilities

Experience working in fast‑paced, event‑driven environments

Understanding of iGaming audiences and digital engagement patterns is a plus

Preferred Experience

Educated to degree level in a numerate or technical discipline, Masters preferred.

5–7+ years of technical experience in product management, software development, UX, data, or related fields

2–3+ years of management or leadership experience, such as leading product teams or cross‑functional initiatives

Proven track record of delivering digital products from concept to launch

Experience introducing AI tooling or delivering AI‑enabled product features

Background working with event platforms, mobile apps, or iGaming systems

Experience collaborating with distributed or hybrid teams

Why SiGMA Group?

Grow with us - Be part of SiGMA’s global expansion and make your mark.

Free iGaming Academy access -Learn the ins and outs of the industry with access to courses.

Travel perks - Visit our international offices and attend industry events worldwide.

Performance rewards - High performers are recognized and fast-tracked with annual reviews and bi-yearly performance checks ins.

Interest-free car loan after probation (T&Cs apply)