Product Manager:in (a) 80 - 100 %

Confidential

Luzern, Luzern, Schweiz permanent

Posted: May 20, 2026

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Quick Summary

Product Manager:in (a) 80 - 100%

Required Skills

Marketing Strategy Sales Execution Creative Formats Promotions Market Analysis Customer Insights Market Trends Product Development CRM Systems Data Analysis Communication

Job Description

• entwickelst du datenbasierte Marketing- und Produktstrategien und leitest daraus konkrete Verkaufsmassnahmen für unsere Print- und Digitalprodukte in der Zentralschweiz ab (Nidwaldner, Obwaldner, Zuger, Urner und Luzerner Zeitung sowie Schweiz am Wochenende)

• konzipierst und betreust du Werbeformate sowie Promotionen für unsere Zeitungen und digitalen Plattformen

• analysierst du Marktdaten und Verkaufsinputs und entwickelst daraus attraktive Angebote für Kund:innen

• beobachtest du Markttrends und entwickelst unsere Produkte sowie deren Vermarktung laufend weiter

• unterstützt du den Verkauf bei Präsentationen, Offerten und Abverkaufskampagnen

• arbeitest du eng mit internen Schnittstellen zusammen und bringst dich aktiv in bereichsübergreifende Themen ein

• wirkst du beim Aufbau und der Weiterentwicklung von Marketing-Automation-Prozessen mit

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