Product Manager II - Franchise and Wholesale

About the Role

The Product Manager II — Franchise & Wholesale is a delivery-focused individual contributor within the Innovation & Growth Value Stream, responsible for executing roadmap commitments across franchise and wholesale capabilities.

This role owns defined capability areas within partner-facing and internal operations, including: assortment visibility and seasonal catalog enablement, pricing and order management workflows, partner onboarding and setup, allocation and inventory visibility, replenishment and chase processes.
Franchise and wholesale operations are business-critical, seasonal, and margin-sensitive. This role ensures capabilities are delivered with high quality, operational readiness, and measurable impact on partner adoption, order accuracy, and allocation efficiency.

The Product Manager II partners closely with Engineering, International Business Leads, Supply Chain, and Finance to ensure franchise and wholesale features move from roadmap commitment to reliable production performance.

About the Customer Journey Product Management Team

The Customer Journey product management organization within GTS owns the end-to-end digital and omnichannel customer experience — from how customers discover our products, to how they choose, purchase, receive, and build lasting relationships with our brands. We are organized into seven Value Streams aligned to the stages of the customer journey — Discover, Choose, Purchase, Post-Purchase, Customer Lifecycle & Loyalty, Innovation & Growth, and Content Supply Chain — plus a Customer Journey Orchestration Office that drives cross-stream performance, intake, and strategic coordination.

Our operating model is built on a core belief: owning capability performance, not just feature delivery. Every team in Customer Journey is accountable for measurable business impact — we drive adoption with cross-functional partners and iterate until capabilities perform, connecting product management craft to the metrics that matter to our brands and our customers.

We partner closely with Engineering, UX, Data Science & Analytics, Architecture, and our brand and merchant organizations to deliver experiences that drive growth and build customer loyalty. Customer Journey is at the center of Gap Inc.’s commerce transformation — leveraging AI, unified commerce, and modern content operations to build the next generation of omnichannel retail experiences.
What You'll Do

• Own delivery execution for assigned franchise and wholesale capability areas from roadmap commitment through sprint execution and release.
• Write Features and decompose into Epics and Stories with clear acceptance criteria and effort estimates, maintaining visibility for quarterly planning.
• Partner with Engineering on order workflow improvements, allocation logic enhancements, partner onboarding flows, and replenishment automation.
• Ensure seasonal readiness for pre-season assortment staging and high-volume ordering windows.
• Track whether shipped capabilities improve order accuracy, allocation effectiveness, and operational efficiency.
• Prepare delivery status inputs for Director-level Value Stream Reviews and CPR materials.
• Surface risks, cross-VS dependencies, and seasonal blockers early through appropriate governance forums.
• Partner with QA to ensure high-quality releases and stable partner-facing experiences.

Who You Are

• Bachelor’s degree in Business, Computer Science, or related field, or equivalent practical experience.
• 3–5 years of product management experience in B2B platforms, wholesale commerce, supply chain, or enterprise systems.
• Experience working in seasonal or high-volume operational environments.
• Strong written communication skills for Features, Epics, and acceptance criteria.
• Ability to manage cross-functional stakeholders and escalate risks proactively.

Preferred Skills

• Familiarity with wholesale order management or franchise partner systems.
• Understanding of allocation, replenishment, or inventory management workflows.
• Experience with Jira, Confluence, and agile methodologies.
• Exposure to international commerce operations.