Product Manager - Digital Brand (MENA)

Substance | Level Up by Substance

Dubai, Dubai, United Arab Emirates permanent

Posted: October 2, 2025

Job Description

This role is for someone who thrives on data, impact, and building digital products that scale fast.

We’re hiring a highly analytical, insight-driven Product Manager to shape and scale our new digital brand in the MENA region.

This role is about turning customer data and business goals into digital products that perform. You’ll work end-to-end: strategy, delivery, tracking, and continuous improvement. Expect to operate across multiple touchpoints—from digital journeys and self-care tools to AI-powered personalization.

What you’ll do

• Product Strategy & Execution: Support the Head of Product in building and delivering the roadmap, aligning to growth targets and regional priorities.
• Define & Monitor KPIs: Set success metrics before launch and ensure the right data pipelines are in place.
• Track & Optimize Performance: Monitor acquisition, engagement, retention, churn, ARPU; turn insights into clear recommendations.
• Market & Customer Research: Benchmark, run feedback loops, analyze unmet needs, and identify opportunities for innovation (with a focus on AI).
• Feature Enhancements & CX Optimization: Improve digital experiences based on business value and customer insights.
• Data-Led Decisions: Use SQL, Excel, and dashboards to influence product and commercial outcomes.
• Cross-Functional Delivery: Partner with design, engineering, and commercial teams to bring features to market smoothly.

Requirements:
What we’re looking for

• 6–8 years in product management, growth analytics, or AI/ML product roles within digital-first B2C (telco, fintech, e-commerce).
• Strong grasp of telco/digital metrics (ARPU, churn, DAU/MAU, adoption).
• Skilled in SQL & Excel (Python/R a plus).
• Experience turning complex data into clear product recommendations.
• Comfortable in agile, test-and-learn environments.
• Prior exposure to MENA markets, subscription models, or telecom is a plus.
• Hands-on experience with AI features (personalization, predictive analytics, conversational interfaces) is strongly preferred.

Benefits:
• Hybrid (office and home)

At Substance, we’re all about action, not just talk. If your profile aligns with what we need, you’ll hear from us within 1-2 weeks. If not, no fluff—just know we value your interest and will keep you in mind for future roles where your skills can make an impact. We focus on real connections and meaningful matches, so when the right opportunity comes, we’ll be ready to make it happen.

Getsubstance.co Pte. Ltd. | EA License No: 24C2398

Why Apply Through MisuJob?

AI-Powered Job Matching: MisuJob uses advanced artificial intelligence to analyze your skills, experience, and career goals. Our matching algorithm compares your profile against thousands of job requirements to find positions where you have the highest chance of success. This saves you hours of manual job searching and ensures you only see relevant opportunities.

One-Click Applications: Once you create your profile, applying to jobs is effortless. Your resume and cover letter are automatically tailored to highlight the most relevant experience for each position. You can apply to multiple jobs in minutes, not hours.

Career Intelligence: Beyond job matching, MisuJob provides valuable career insights. See how your skills compare to market demands, identify skill gaps to address, and understand salary benchmarks for your experience level. Make data-driven decisions about your career path.

Frequently Asked Questions

How do I apply for this position?

Click the "Register to Apply" button above to create a free MisuJob account. Once registered, you can apply with one click and track your application status in your dashboard.

Is MisuJob free for job seekers?

Yes, MisuJob is completely free for job seekers. Create your profile, get matched with jobs, and apply without any cost. We help you find your dream job without any hidden fees.

How does AI matching work?

Our AI analyzes your resume, skills, and experience to understand your professional profile. It then compares this against job requirements using natural language processing to calculate a match percentage. Higher matches mean better fit for the role.

Can I apply to jobs in other countries?

Absolutely. MisuJob features jobs from companies worldwide, including remote positions. Filter by location or look for remote opportunities to find jobs that match your preferences.

Ready to Apply?

Join thousands of job seekers using MisuJob's AI to find and apply to their dream jobs automatically.