Product Management Intern – Retail Sales & Demo Conversion

Who We Are

Tonal is reinventing strength training from the ground up. We combine hardware, software, AI, and computer vision into a single system that adapts to each person who uses it, and we are building the content, community, and clinical applications to make strength training a cornerstone of long-term health.

We have a passionate member base, a product that genuinely changes people's lives, and a team that brings together world-class expertise across fitness, technology, and health. If you want to work on something that is technically ambitious, physically tangible, and meaningful to the people who use it, Tonal is a rare opportunity.

This is a 12 week Internship.

Overview

Retail is one of the most high-leverage growth opportunities at Tonal. Each week, hundreds of people walk into a showroom and demo Tonal, but turning that interest into a sale requires the right tools, the right proof points, and the right experience at exactly the right moment.

As a Product Management Intern focused on Retail Sales and Demo Conversion, you'll own a bounded, high-impact problem: helping retail associates close more high-intent demo traffic by improving the tools they use and the experience customers have on the device itself. You'll run real discovery, drive prioritization, and ship tangible work, all within 3 months.

What You Will Do

Discover and prioritize

• Review existing research, retail notes, and product documentation to understand the current sales process and its gaps

• Conduct interviews with retail associates to surface the most common close-stage objections and missing proof points

• Assess the current state of the Sales Companion Website and Tonal's retail demo mode

• Define the highest-leverage opportunities and align stakeholders on a prioritized plan

Build the Sales Companion Website

• Drive an MVP of a lightweight companion experience for associates to use on iPads or laptops during or after demos

• Ensure the tool helps associates address common objections with clearer pricing, membership framing, transformation stories, feature explainers, install guidance, and outcome proof

Improve the Retail Demo Experience on Tonal

• Identify and prioritize targeted improvements to Tonal's demo mode, including things like more realistic stats, better surfacing of Daily Lift, stronger progress proof, and a more personalized, outcome-oriented experience

• Write clear product requirements that translate associate and customer needs into actionable engineering work

• Manage trade-offs between impact, effort, and time-to-ship

Who You Are

• Currently pursuing a degree in business, engineering, design, or a related field

• Strong product instincts: you can identify user needs, frame problems clearly, and translate them into actionable solutions

• Analytically rigorous and able to back decisions with data

• An effective communicator who can synthesize research, align stakeholders, and write crisp product specs

• Comfortable with ambiguity and able to make progress without a fully defined playbook

• Collaborative across design, engineering, and go-to-market teams

Extra Credit

• Prior PM internship or product-adjacent experience (design, strategy, research, etc.)

• Familiarity with retail, consumer hardware, or fitness/health products

• Experience with user research or usability testing

• Exposure to agile or sprint-based development workflows

• Experience using AI tools to accelerate research, writing, or product work

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, [email protected]. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.