Product Line Manager

ABOUT AVERY DENNISON

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

AVERY DENNISON IS PROUD TO BE CERTIFIED GREAT PLACE TO WORK IN AUSTRALIA, CHINA, INDIA, INDONESIA,  SINGAPORE, THAILAND AND VIETNAM, AND RECOGNIZED AS ONE OF THE BEST COMPANIES TO WORK FOR IN ASIA IN GREATER CHINA AND VIETNAM.

 

ABOUT YOUR ROLE

As Product Manager for China, you will have the overall responsibility for the execution of the commercial strategy within the China RFID ecosystem for AD Smartrac. A successful candidate will provide vision and direction to the organization and drive action and execution to achieve the strategic and P&L goals for this product portfolio. We are a business fueled by collaboration and teamwork, and passionate about growth, sustainability, and diversity. The Product Manager does not have “direct selling” responsibility.

 

YOUR RESPONSIBILITIES WILL INCLUDE

• Work closely with R&D, local & global NPD team to develop & launch core and specialty products which are truly unique to the local market. Identify, highlight & work with the regional team for bigger platform projects.
• Insert KLo: Gather market needs and competitive landscape: Understanding China's RFID market and competitive landscapes, integrating feedback from commercial teams to iteratively develop products based on current effectiveness, competitive pressures, and market needs. Understand market dynamics, key accounts, and how the product portfolio meets needs. Guide new programs to winning solutions.
• Rationalize/simplify portfolio working closely with the MDM, Sales, R&D and NPD, Supply Chain, Operations teams & ensure alignment with regional product strategy.
• Own the product portfolio, product roadmap and product value proposition, eventually evolving the product portfolio to cater for RFID growth within the China RFID segment. Focusing on key segments within AD focus.
• Manage product mix at the country level to maximize profitability by recommending Emphasis, Maintain & Decline positions to sales & segment teams. Have a strong understanding of product costing.
• Willingness to travel domestically or internationally 20-30%.
• Cost out: Actively contributes to cost out target for the country. PM led cost out projects & extending support in other projects as required.  
• Map out key competitors product portfolio, conduct research & benchmarking studies to develop deep understanding of their market position.
• Own the training of local sales & segment teams for the Regional Initiatives & Preferred Product Portfolio.
• Work closely with Marcom team to develop Commercial Messaging package including Collaterals, Selling Tools, Product Services Guide & Standardized Product Data Sheets for local products & ensure alignment with regional guidelines.

 

WHAT WE WILL BE LOOKING FOR IN YOU

• 2+ years sales and marketing or technical sales experience, desired.  3+ years product management experience is a must.
• Experience in product management and commercialization processes. Ability to champion new business ventures.
• Excellent written, verbal communication and presentation skills.
• Strong analytical skills combined with financial acumen.
• Strong teamwork and relationship building skills.  
• Understanding of applicable computer software systems & tools.
• Excellent organizational, people and project management skills, with an ability to openly convey information to team members in a timely, concise manner. 
• Strong customers focus and market orientation.

 

AVERY DENNISON IS AN EQUAL EMPLOYMENT OPPORTUNITY PROVIDER. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status.