Product Lifecycle & Launch Marketing Manager – DACH

The primary responsibility of the Product Lifecycle & Launch Marketing Manager is to lead product launches and manage the entire lifecycle of Insulet’s portfolio in Germany, Switzerland, and Austria. This role ensures successful market introductions, optimizes product performance, and enhances customer experience across all touchpoints. Reporting to the Head of Marketing GSA, the position requires strong cross-functional collaboration and a data-driven approach to achieve business goals.

Responsibilities

Key Decision Rights

Drive end-to-end efficient launch of new products, business models, and multichannel marketing campaigns for customer acquisition and retention across DACH.
Work independently on marketing projects and in cross-departmental teams, including Regulatory, Quality Assurance, Medical, Legal/Compliance.
Identify innovation opportunities based on market insights and prior experience; use innovative marketing tactics to deliver product launches and growth.
Define the local launch project plan according to the requirements in alignment with multiple departments (DTC & HCP Mkt, Medical, Training, Customer Care etc.)
Work on marketing assets tailored to country-specific needs; manage approval processes with cross-functional stakeholders.
Implement commercialization activities along the funnel and monitor performance metrics.
Manage engagement with marketing agencies and other providers to support country programs.
Collaborate with regional sales teams and International Marketing, End-to-end team and international stakeholders to optimize the customer journey.
Own alliances and partnership programs among industry partners.
Drive social media activities, digital marketing, and influencer programs to strengthen brand presence

Required Leadership/Interpersonal Skills & Behaviors

Ultimate accountability in improving Marketing and Launch projects (HCP and/or DTC)
Strong focus in extracting customer value
Influence others within and outside own area to drive specific outcomes
Proven ability to lead complex projects with a strong sense of ownership and execution excellence
Drive social media activities, digital marketing, and influencer programs to strengthen brand presence

Required Skills and Competencies

Demonstrated ability to manage multiple in function and cross-functional, high visibility projects simultaneously
Ability to work in a complex and regulated environment
I ndependent organization and evaluation of events and congresses for medical professionals and Diabetes patients
Experience in managing agencies and providers relationships
Excellent communication and presentation skills
Team player
Good project management skills
Detailed and results-oriented
Adaptability to a dynamic environment

Education and Experience

Bachelor's degree, e.g. in marketing, economics, communication or related fields or equivalent
Demonstrated relevant professional experience in Marketing, including driving and implementing product launches in MedTech
Knowledge of the diabetes market and key market players in the region's markets to identify market opportunities
Experience in the medical technology, pharmaceutical, OTC or consumer goods sectors
Familiar with the MS Office package
Good knowledge of English and German
Confident in German (written and spoken)
Deep insights to the diabetes market, pump market insights is a plus

Additional Information

The position can be remote, hybrid or in-person at our Munich office.

Travel is estimated at 25% but will flex depending on business need.

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

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