Product Lead - Supplements

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, a innovative gut health supplement company.

Job Description

The Product Lead is responsible for owning products end-to-end — from opportunity identification through development, launch, and in-market optimization.

This role serves as the single accountable owner of each product, working cross-functionally with formulation, supply chain, regulatory, quality, brand, and customer experience to ensure products are scientifically credible, operationally feasible, commercially successful, and compliant across markets.

Responsibilities

Product Strategy & Roadmap

• Identify new product opportunities aligned with our mission, science standards, and brand positioning

• Translate consumer insights, scientific trends, and internal strategy into a clear product roadmap

• Prioritize what to build — and what not to build — based on impact, feasibility, and focus

Product Ownership

• Own the full lifecycle of assigned products and SKUs

• Develop detailed product briefs, including:

• Target consumer and use case

• Functional outcomes and scientific rationale

• Claims guardrails

• Target cost of goods (COGS)

• Format, flavor, and dosage constraints

• Manage internal and external formulators to deliver against product requirements

• Drive cross-functional decision-making, timelines, and trade-offs

Launch Ownership

• Own launch readiness across all functions

• Ensure formula finalization, compliant labeling, supply readiness, and accurate educational materials

• Act as the final internal approval point prior to product launch

Cross-Functional Bridge

• Serve as the primary point of coordination between formulation, supply chain, regulatory, QA, brand, and marketing teams

• Partner with supply chain and operations early to validate feasibility, cost targets, and timelines

• Work with regulatory and quality teams to ensure compliance across intended markets

• Align with brand and marketing teams on positioning, education, and launch planning

In-Market Product Management

• Monitor product performance against expectations post-launch

• Partner with customer experience teams to identify issues, feedback, and opportunities

• Manage ongoing product updates, including:

• Reformulations

• Ingredient or supplier changes

• Label and claims updates

• Ensure continued regulatory compliance throughout the product lifecycle

Portfolio & Expansion Management

• Manage the broader product portfolio, not only new launches

• Evaluate when to invest, refresh, extend, or sunset products

• Support geographic and channel expansion by adapting formulations, labeling, and claims as required

Requirements

• 6–10+ years of experience in supplements, functional CPG, or a related consumer product category

• Demonstrated experience owning products end-to-end, including post-launch management

• Comfortable managing external experts (formulators, labs, consultants)

• Strong judgment, prioritization, and communication skills

• Solid understanding of cost structures, margins, and operational constraints

• Thrives in fast-growing, founder-led environments