Product Lead - MarTech and Data

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits – Think, think fast, think fearlessly
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

We are seeking a senior Product Lead – MarTech and Data to define and lead the strategy, delivery, and evolution of enterprise data and marketing technology capabilities. This role is accountable for building scalable, compliant, and high-impact data products that underpin omnichannel customer experiences across B2C and B2B channels. 

Operating within a complex, multi-brand, MACH-based environment, the role owns customer, marketing, operational, and AI-enabled data platforms that support personalisation, experimentation, retail media, and commercial decision-making. The Product Lead will partner closely with Technology, Marketing, Analytics, Architecture and cross-functional leadership to ensure data and MarTech investments are aligned to enterprise strategy, measurable business outcomes, and long-term platform sustainability. 

This role also carries people leadership accountability, including the management and development of Product Owners across cross-functional squads, driving a shift toward product-led delivery, and embedding strong governance through clear roadmaps, OKRs, and performance measures. 

Key Responsibilities. 

• Product Strategy & Vision: Define and own the enterprise vision, strategy, and roadmap for Data and MarTech platforms, ensuring alignment with group strategy, commercial priorities, and long-term scalability. 
• Customer Data & Single Customer View: Lead the development and evolution of Customer Data Platform and Single Customer View capabilities across web, app, in-store, and all touchpoints and channels. 
• Retail Marketing & Media Platforms: Own marketing and retail media data foundations, including onsite and offsite media enablement, attribution, audience creation and supporting closed-loop measurement. 
• Customer Experience & Personalisation: Enable data-driven personalisation, recommendations, and experimentation across retail touchpoints to improve conversion, basket size, frequency, and retention. 
• Digital Operations Data in Retail: Strong experience and understanding of Product, Inventory, Categories, Orders and Brands Data for powering Web, App, Al and Cross-Channel experiences. 
• AI-Enabled Retail Capabilities: Enable AI-powered data products that support intelligent decisioning, content generation, recommendations, and agent-led commerce use cases embedded within multi-channel and marketing workflows. 
• Platform Architecture & Integrations: Collaborate with Technology and Architecture to ensure Data and MarTech platforms align to MACH-based architectural principles and support scalable, resilient integrations across a large multi-brand ecosystem. 
• Data Privacy & Compliance: Embed privacy, consent management, security, and regulatory compliance into all data products by design, working closely with Legal, Security, and Governance teams. 
• Cross-Functional Collaboration: Partner closely with Product, Marketing, Digital, Technology, Architecture, UX, Analytics, and Trade / Commercial teams to align priorities, manage dependencies, and deliver integrated outcomes. 
• Stakeholder Management: Engage senior business and group leadership to prioritise initiatives, manage trade-offs, and ensure transparency on progress, risks, and valuable outcomes. 
• Product Delivery & Ways of Working: Drive product-led, Agile delivery models across squads, ensuring consistent execution, clear accountability, and outcome-focused value delivery. 
• People Leadership & Capability Development: Lead, mentor, and develop Product Owners, building strong Data and MarTech product capability, including hiring, performance management, and capability uplift. 
• Performance Measurement & Value Realisation: Define, track, and report on OKRs, KPIs, and success metrics to ensure accountability, value realisation, and continuous improvement. 
• Partner & Vendor Management: Manage strategic Data, MarTech, and Retail Media partners to ensure effective delivery, innovation, and value optimisation across the ecosystem. 

• Education: Bachelor's degree in Technology, Engineering, Data, Business, or a related discipline; postgraduate or executive education is advantageous. 
• Product Leadership Experience: Extensive experience leading Data, MarTech, or platform products within large, complex, enterprise environments, ideally within Retail 
• Domain Expertise: Strong understanding of retail customer journeys spanning web, app, in-store, POS, loyalty, fulfilment, and customer service environments. Solid experience with Customer Data Platforms, Marketing Technology, Personalisation, Experimentation, Attribution, and Omnichannel data ecosystems.  
• Technical Acumen: Solid understanding of modern data architectures, integrations, and MACH-based ecosystems, with the ability to partner effectively with Engineering and Architecture teams. 
• AI Product Delivery: Experience delivering AI-enabled products in collaboration with cross-functional teams, with a focus on practical, scalable business use cases. 
• People Leadership: Demonstrated experience managing and developing Product Managers or Product Owners, including hiring, performance management, and capability uplift. 
• Strategic & Commercial Mindset: Proven ability to align product strategy to enterprise objectives, commercial outcomes, and customer value. 
• Stakeholder Influence: Strong track record of influencing senior stakeholders and executives, balancing competing priorities and driving alignment across functions. 
• Governance & Risk Management: Experience building strong governance, data privacy, security, and compliance requirements. 
• Ways of Working: Practical experience with Agile and product-led delivery models at enterprise scale, including defining and tracking OKRs and outcome-based metrics. 
• Communication Skills: Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, actionable business narratives. 

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link below to find out more.  

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.