Product Lead - FishWorld Growth & Multi-Platform Expansion

Big Viking Games is a live service game studio focused on operating and scaling enduring virtual worlds. We run profitable, long-life portfolio games with disciplined live operations, data-driven decision making, and a relentless focus on player experience and monetization performance. We’re also an AI-first studio. We believe the future of live ops is agentic, automated, and intelligent, and we’re actively building that future.

FishWorld is a multi-million dollar live service game with an extremely loyal, passionate player community that has stuck with the product for years. It’s profitable, it has proven economics, and it has a fanbase that most games would dream of. Now we’re ready to build FishWorld 2.0.

We’re looking for a Product Lead to run this business and take it to the next level. This is a P&L ownership role. You will be directly responsible for the financial performance of the entire product: revenue, costs, margin, growth.

Your first mandate is driving revenue and running live operations at a high level. Your second is defining the ambitious product vision that expands what FishWorld is, who it reaches, and where it lives: mobile, desktop, web, and beyond. You’ll do this with a small, high-leverage team, which means you’ll need to be exceptionally AI-first in how you work. We don’t mean “comfortable using ChatGPT.” We mean building agents, automating live ops workflows, and using AI to do the work of a team three times your size. You’ll partner directly with senior leadership to push the boundaries of what AI-first live operations looks like in practice.

This role is part product owner, part general manager, part AI operator. If you’re the kind of person who gets excited about taking something that already works, running it like a business, and using AI to make it dramatically bigger, this is the role.

What You’ll Own

P&L Ownership & Business Performance:

• Full P&L responsibility for FishWorld. Revenue, costs, margin, growth: it’s yours
• Forecast and manage financial performance against targets
• Make tradeoff decisions like a business owner: where to invest, where to cut, where to bet
• Report on product performance to senior leadership with clarity and accountability

Revenue & Monetization:

• Own and improve key metrics including ARPDAU, conversion rate, retention, and LTV
• Design and optimize in-game offers, bundles, pricing strategies, and promotions
• Balance short-term monetization with long-term player trust and retention
• Protect and grow revenue while the product evolves underneath it

Live Operations:

• Operate a high-frequency live operations calendar
• Plan and execute events, promotions, and content releases
• Continuously iterate based on player behavior and product performance
• Maintain the cadence and quality that FishWorld’s loyal community expects

AI-First Execution:

• Build and deploy AI agents to automate live ops workflows, content scheduling, player segmentation, offer optimization, and other repeatable processes
• Use AI tools aggressively across every part of your work: analysis, content creation, experimentation design, player communication, reporting
• Partner with senior leadership to define and advance BVG’s approach to AI-first live operations
• Continuously identify opportunities where AI can replace manual work, accelerate decisions, or unlock capabilities a small team couldn’t otherwise have
• This isn’t a nice-to-have. With a small team, your ability to multiply output through AI is how the math works

Product Vision & FishWorld 2.0:

• Define and own the product roadmap for the next generation of FishWorld
• Bring ambitious ideas for how the game evolves: new features, new audiences, new platforms
• Expand FishWorld to mobile, desktop, and additional web/social surfaces as part of the 2.0 vision
• Build the go-to-market approach for reaching new players without alienating the existing community

Experimentation & Product Optimization:

• Design hypothesis-driven A/B tests
• Use cohort analysis, retention analysis, and behavioral data to identify opportunities
• Translate insights into measurable improvements in revenue and engagement
• Test new product concepts and features with data, not just instinct

First-Principles Product Thinking:

• Break complex problems down into fundamental drivers
• Identify root causes rather than surface symptoms
• Clearly articulate problem → reasoning → solution → measurable outcome
• Apply this thinking to both day-to-day optimization and big-picture product strategy

Cross-Functional Collaboration:

• Lead a small, high-output team. You’ll need to be hands-on and resourceful
• Collaborate across product, design, QA, analytics, engineering, and live operations
• Balance commercial, creative, and technical priorities
• Drive execution through sprint planning and operational cadence

Technical & Data Collaboration:

• Partner closely with engineering and analytics teams
• Use dashboards, experimentation frameworks, and internal tools to guide decisions
• Work with engineering to solve technical challenges as FishWorld scales to new platforms

Player Experience & Issue Resolution:

• Manage live in-game issues including bug prioritization and reimbursement strategy
• Review and synthesize player feedback into actionable product improvements
• Balance short-term revenue optimization with long-term player retention
• Deeply understand what makes FishWorld’s community tick and protect that as the product evolves

Requirements:
Must-Have Experience

• 8+ years of product management experience in games, consumer apps, or live digital products
• Experience owning P&L or full commercial responsibility for a product
• Experience owning revenue, growth, or engagement metrics for a product with meaningful scale
• Strong quantitative decision-making skills
• Experience designing and analyzing A/B tests or product experiments
• Demonstrated ability to improve key metrics such as retention, conversion, engagement, or revenue
• Experience leading cross-functional teams across product, engineering, design, and analytics
• Track record of defining and executing a product vision, not just optimizing an existing one
• Comfort operating a live product while simultaneously planning its evolution
• Deep AI fluency. You actively use AI tools in your daily work, you’ve built or deployed AI agents or automations, and you have strong opinions about where AI can transform product operations. This is a hard requirement, not a checkbox

Candidates Who Stand Out Typically Demonstrate

• First-principles product thinking
• Clear examples of product impact tied to measurable metrics
• Experience operating live service or continuously evolving products
• An ownership mentality: you think like a GM, not just a PM
• The ability to hold two jobs at once: run the business today and build the business for tomorrow
• Demonstrated examples of using AI to automate workflows, build agents, or multiply personal/team output
• Strong analytical curiosity and technical affinity
• Comfort working with a small team and wearing multiple hats

Nice to Have

• Experience with mobile games or free-to-play monetization
• Experience designing game economies or pricing systems
• SQL or hands-on data analysis experience
• Experience operating large-scale consumer products with passionate, vocal communities
• Experience expanding a product to new platforms or new audiences
• Familiarity with platform-specific distribution mechanics (App Store, Google Play, Facebook, web portals)

Benefits:
• Regular in-person collaboration with a high-performing, passionate team of gamers at our downtown Toronto office
• High-impact work on an established, revenue-generating game entering a major new chapter
• Direct P&L ownership and senior leadership access from day one
• An AI-first environment where you’re encouraged (and expected) to push boundaries
• Access to BVG tools, documentation, and support to do your best work
• Potential for future contracts or longer-term engagement, based on performance and business needs