Product Knowledge Team Lead

AppsFlyer is evolving its self-service knowledge strategy to help customers and prospects independently find solutions, accelerate time to value, and deepen adoption across our product suite. To support this mission, we are hiring a Product Knowledge Team Lead to oversee our Knowledge Base, define and optimize AI-driven content workflows, and lead the strategy and outcomes of our growing Community Forum.

This role is ideal for an experienced knowledge professional who excels in technical writing leadership, knowledge management, and AI-powered content operations. You will guide a team of technical product marketing managers (TPMMs/writers), elevate content quality and consistency, and ensure Self-Serve content becomes a strategic growth lever for AppsFlyer.

This is a Team Lead role based in Israel, reporting to the VP of Product Marketing.

What you'll do:

Team leadership & coaching

• Lead, coach, and develop a team of KB writers and one freelance Community Forum Manager.

• Set clear processes, expectations, and development paths that promote growth, autonomy, and accountability.

• Provide editorial oversight and quality assurance; conduct occasional hands-on writing for critical content.

• Foster a culture of empathy, clarity, and operational excellence.

AI strategy & workflow definition

• Design, implement, and continuously optimize AI-driven content creation and update workflows across the Knowledge Base.

• Work with the team’s knowledge solutions and technology specialist to define prompt structures, SOPs, and operational guidelines for AI-assisted content.

• Partner with internal AI operations stakeholders to evaluate and integrate both internal and external AI tools.

• Drive AI workflow adoption across Product, PMM, Support, and CS teams.

AppsFlyer Community Forum strategy

• Own the strategy, outcomes, and success metrics of the AppsFlyer Community Forum as it scales beyond the POC phase.

• Partner with the freelance Community Manager to drive engagement, knowledge discoverability, and customer value.

• Ensure alignment between Knowledge Base content, forum discussions, and emerging education channels.

Cross-Functional Collaboration

• Work closely with Product Managers, Customer Success, and Support to ensure timely, accurate, and AI-supported documentation.

• Influence PMs to adopt new AI-based documentation processes and Self-Serve content standards.

• Own decision-making and approval processes for all Self-Serve content.

What You’ll Own:

• Content velocity targets and documentation throughput.

• Consistency, accuracy, and quality across the entire Knowledge Base.

• A clearly defined content quality scoring framework (created by you).

• AI workflow adoption, automation rates, and output quality.

• PM satisfaction with documentation processes.

• Strategy and outcomes for the Community Forum.

What you have:

• Deep expertise in technical writing, content architecture, and documentation processes in a B2B SaaS environment.

• Strong command of AI-assisted content creation workflows and tools (prompting, SOP design, workflow definition).

• Proven experience leading writers or content professionals, especially in the realm of talent growth.

• Ability to structure and scale content ecosystems for discoverability, clarity, and cross-product consistency.

• Familiarity with Zendesk Guide, Asana, Figma, Google Cloud, and modern AI tools.

• Empathetic manager who builds trust, clarity, and stability in a fast-paced environment.

• Decisive, resilient leader with the ability to navigate ambiguity and manage multiple workstreams.

• Skilled cross-functional influencer with the ability to guide PMs, Support, and CS toward new operational models.

• Strong prioritization abilities and a systems-thinking approach to scaling knowledge operations.

Bonus Points:

• Native English speaker with exceptional clarity, editorial judgment, and communication skills.

• Entrepreneurial mindset

• Familiarity with the Marktech industry

• Organizational and project management experience

• Being introduced by an AppsFlyer team member

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO