Product Growth Lead, E-Commerce & Consumer Insights (Starlink)

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.

PRODUCT GROWTH LEAD, E-COMMERCE & CONSUMER INSIGHTS (STARLINK)

Starlink, our revolutionary satellite constellation, delivers low-latency broadband internet worldwide. We are committed to expanding access to high-speed internet and providing a world-class digital experience for every customer. As Product Growth Lead, you will own projects to improve the Starlink.com end-to-end conversion funnel—from landing pages through checkout and activation—driving measurable conversion improvements through experimentation, customer insights, and data-driven decision making.

You will be responsible for building and leading an experimentation roadmap (A/B testing, funnel optimization, etc.), improving customer flows, developing pre-purchase customer education content, improving e-commerce conversion (including SEO), and running consumer insight projects (surveys, focus groups, etc.) to support consumer growth. This role requires strong communication (verbal & written)and analytical skills, paired with an ability to lead cross-functional initiatives across product, engineering, design, marketing, and operations.

RESPONSIBILITIES:

• Own Starlink.com conversion and funnel performance KPIs, driving measurable improvements in acquisition and checkout flows (e.g. including website optimizations, personalized content, messaging, and e-commerce enhancements.)

• Conduct ongoing customer research (surveys, focus groups, analytics) to uncover insights into target audiences' needs, pain points, and behaviors; develop and maintain detailed customer personas for segmentation and journey mapping

• Lead SEO efforts through keyword research, site optimization, and trend analysis to boost organic traffic and persona alignment

• Develop and execute strategic programs (e.g., persona-driven campaigns, SEO content, new channels) to maximize global sales in partnership with marketing

• Lead communication & content A/B testing and experimentation roadmap, from hypothesis development to test design, execution, and analysis

• Partner with design and engineering to optimize website and checkout experiences, reducing friction and increasing activation

• Build and maintain customer testing groups and research programs to incorporate direct customer feedback into product and funnel decisions

• Develop and manage data views/dashboards using SQL and related tools to monitor funnel performance and inform prioritization

BASIC QUALIFICATIONS:

• Bachelor's degree

• 1+ years of cumulative work/internship experience in management consulting, growth strategy, go-to-market planning, or business operations experience

PREFERRED SKILLS & EXPERIENCE:

• 3+ year of experience in consumer research/insights, product management, growth, product strategy, marketing, or e-commerce optimization

• Experience with Excel

• Hands-on SEO experience (e.g., Google Search Console, SEMrush/Ahrefs) and e-commerce conversion optimization (e.g., A/B testing with Optimizely/Google Optimize)

• Demonstrated success running and analyzing large-scale A/B tests and experiments

• Strong SQL experience & building dashboards for e-commerce funnels; Python experience a plus

• Proven success and expert in funnel optimization, checkout improvement, and subscription growth

• 1+ years in early and growth stage startups working with lean teams

• Distinctive business judgment and communication skills

• Excellent project management, problem solving and analysis skills

• Strong communication and leadership skills with the ability to influence across functions and to executives

• Technical background or experience working closely with engineering/design teams on web product development

ADDITIONAL REQUIREMENTS:

• Must be available to work extended hours and weekends as needed

• Willingness to travel to customer sites, other SpaceX locations, and events as needed

ITAR REQUIREMENTS:

• To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C. § 1157, or (iv) Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.

SpaceX is an Equal Opportunity Employer; employment with SpaceX is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.

Applicants wishing to view a copy of SpaceX’s Affirmative Action Plan for veterans and individuals with disabilities, or applicants requiring reasonable accommodation to the application/interview process should reach out to [email protected].