Product Enablement Manager

About Us
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact
As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

About the Team:
The Product Enablement – Branded Apps team is a high-impact group of 10 Product Enablement Specialists responsible for onboarding, delivery, and ongoing success of HighLevel’s Client Portal Branded Mobile Apps. The team currently owns over $4M in cumulative ARR and plays a critical role in driving HighLevel’s expansion revenue.

To date, the team has successfully delivered 1000+ white-label mobile apps, ensuring high-quality deployments across iOS and Android while maintaining strong customer relationships throughout the app lifecycle. With an additional 800 apps in the active pipeline, the team continues to scale operations while maintaining delivery standards and customer satisfaction.

By combining strong operational execution with customer-focused enablement, this team serves as a key growth engine for HighLevel’s branded app ecosystem and long-term revenue expansion.

Key Responsibilities

End-to-End Ownership
- Own the complete lifecycle of Branded Apps, including onboarding, deployment, updates, and retention.
- Act as the primary owner of enablement outcomes for white-label mobile apps, ensuring consistent and high-quality customer experiences.
- Define what “successful onboarding,” “successful delivery,” and “healthy retention” mean for branded apps.

Enablement Strategy, Process & KPIs
- Design, document, and continuously improve end-to-end enablement workflows for branded mobile apps.
- Define clear KPIs and success metrics for Product Enablement Specialists across onboarding efficiency, deployment SLAs, quality, customer satisfaction, and retention.
- Establish standard operating procedures (SOPs), playbooks, and escalation frameworks.
- Use data and customer feedback to identify bottlenecks and improve enablement performance at scale.

Team Leadership & Management
- Coach, and support Product Enablement Specialists in their day-to-day responsibilities.
- Set clear goals, expectations, and performance benchmarks for the team.
- Conduct regular reviews, feedback sessions, and performance assessments.
- Ensure consistent execution of processes and high-quality customer interactions across the team.

Cross-Functional Collaboration
- Work closely with Product, Engineering, QA, Support, and Customer Success teams to ensure smooth app deployments and updates.
- Act as the enablement representative in product launches, feature rollouts, and app store policy changes.
- Partner with Product to relay customer insights, feedback trends, and enablement-driven improvement opportunities.

Customer Experience & Retention
- Ensure customers receive proactive communication, guidance, and support throughout their app lifecycle.
- Define feedback loops to capture customer sentiment and identify risks to adoption or retention.
- Drive initiatives to improve long-term usage, renewal readiness, and perceived value of branded apps.

Reporting & Visibility
- Own regular reporting on onboarding timelines, deployment success rates, app updates, customer satisfaction, and retention metrics.
- Provide clear insights and recommendations to leadership based on enablement data and trends.

Requirements
Experience & Skills
- 7+ years of total experience in Product Enablement, Customer Enablement, Technical Account Management, or a related role with 2+ years of experience in leading teams.
- Strong understanding of mobile app deployment ecosystems, including Apple App Store and Google Play Store processes.
- Experience defining and tracking operational KPIs and enablement metrics.
- Strong process design, documentation, and operational scaling skills.
- Ability to troubleshoot and guide resolution of complex mobile app deployment issues using documentation and internal tools.

Technical & Operational Proficiency
- Comfortable working across multiple dashboards, systems, and internal tools.
- Strong proficiency with Google Sheets and operational reporting.
- High attention to detail, organization, and execution quality.
- Ability to manage multiple workstreams in a fast-paced environment.

Communication & Leadership
- Excellent written and verbal communication skills.
- Strong stakeholder management skills across technical and non-technical teams.
- Customer-first mindset with the ability to balance scale, quality, and speed.
- Ability to operate independently while aligning closely with leadership objectives.

Why This Role Matters
This role is critical to ensuring that branded mobile apps are not just launched, but successfully adopted, maintained, and retained. By owning enablement strategy and execution, the Senior Product Enablement Manager directly impacts customer satisfaction, operational efficiency, and long-term revenue retention.

Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.