Product Designer (UX & UI) - Base44

Wix2

Tel Aviv, , Israel permanent

Posted: January 4, 2026

Quick Summary

We're looking for a Product Designer to join our team in Tel Aviv, Israel, where we're building a cutting-edge AI-powered platform for creating custom applications using natural language. The ideal candidate will have expertise in UX and UI design, with a strong passion for solving complex problems with simple solutions. The role involves designing intuitive and user-friendly interfaces for our platform, with a focus on collaboration and fast-paced startup culture.

Required Skills

Job Description

We’re Base44, a newly acquired part of Wix, on a mission to change how products and apps get built. Our AI-powered platform allows anyone to create custom applications using natural language- no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.

We’re here for anyone who wants to build: creators, solo founders, startups, entrepreneurs, side hustlers, and everyone in between. Whether you're launching a product, validating a concept, or chasing a hunch, Base44 gives you the power to make it real.

Our product is game-changing, our ambitions are bold, and- with your help- our growth will be remarkable.

As an Experienced Product Designer (UX & UI) in the Base44 team, you’ll play a central role in shaping and evolving Base44’s core product experience and design foundations.

• Own the functional and visual design of your product.

• Deliver extraordinary, high-quality products in a fast-paced AI driven environment.

• Demonstrate a strong and practical understanding of applied AI to drive innovative, data-informed, and highly personalized user experiences.

• Know your product and users thoroughly through extensive research based on support tickets, data, usability tests, user interviews, competitor analysis and more.

• Collaborate with your team of PMs, developers, analysts, and other UX/UI designers to define product requirements and shape effective design solutions.

• Take ownership and drive projects end-to-end.

• Own your professional growth by taking part in our guild’s courses, guild days, soft and hard skills workshops, mentorship programs, and much more (both learning and teaching)

• 3+ years of UX + UI design experience, ideally in product teams.

• Strong grasp of UX patterns and the product lifecycle – from research to prototyping, design, usability testing and more.

• Experienced in building with AI tools and exploring new ways to bridge design and development.

• Proficient in working with Figma with strong focus on building a design system.

• Excellent problem-solving and communication skills, with a passion for continuous learning.

• Strategic thinker who quickly grasps complex systems and turns them into clear, pixel-perfect design solutions.

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