Product and Localisation Lead, Vietnam

Make Canva feel unmistakably Vietnamese.

Join the team redefining how the world experiences design.

Hey, xin chào! 👋

Thanks for stopping by. We know job hunting can be time consuming — so we’ll get straight to the point.

Canva is on a mission to empower the world to design. And in Vietnam, that mission is just getting started in a big way. We’re looking for a strategic, culturally fluent leader to help make Canva not just available in Vietnam — but truly Vietnamese.

Where and how you can work

This role is based in Ho Chi Minh City, with hybrid working arrangements. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role:

As Canva scales, change continues to be part of our DNA. This role sits within our International Growth Marketing team and plays a critical part in accelerating Canva’s growth in Vietnam.

You won’t just localise words. You’ll shape product experiences, influence roadmap decisions, and ensure Canva resonates deeply with Vietnamese users — from students and creators to small businesses and enterprise teams.

You’ll be the voice of Vietnam inside Canva.

 

Why this role is special

• This isn’t a traditional localisation role.
• You’ll shape strategy.
• You’ll influence product direction.
• You’ll help accelerate Vietnam’s creative economy

And you’ll do it at one of the world’s fastest-growing technology companies.

At the moment, this role is focused on:

• Owning Canva’s product and localisation strategy for Vietnam, ensuring every experience feels culturally relevant and locally intuitive
• Partnering with Product, Growth, Payments and Authentication teams to influence the Vietnam product roadmap (features, payment methods, onboarding, subscription flows)
• Analysing user and subscription funnels to identify growth opportunities and unlock new value for Vietnamese users
• Adapting global campaigns, messaging, and in-product experiences to resonate authentically in the Vietnamese market
• Working closely with linguists and the Vietnamese Language Manager to evolve tone of voice, language quality and localisation best practices
• Providing deep cultural insight to global teams to help Canva win hearts — not just downloads — in Vietnam

You’re probably a match if:

• You have extensive experience across product, localisation, or growth marketing in a high-growth SaaS or product-led company
• You deeply understand Vietnam’s digital ecosystem, user behaviour, and cultural nuances
• You’re highly analytical and comfortable working with funnel metrics, subscription data, and experimentation
• You can influence cross-functional stakeholders across product, marketing, content, and regional teams
• You’re fluent in Vietnamese and English, and can flex seamlessly between strategic thinking and hands-on execution
• You’re excited about building something meaningful and long-term in Vietnam’s creative economy

About the team

Canva’s International team is responsible for driving growth and deepening adoption across key regions worldwide. We’re entrepreneurial, cross-functional, and bold in how we think about expansion.

In Vietnam, we see enormous potential — millions of creators, a thriving digital economy, and a generation ready to design, build, and share at scale. This role plays a foundational part in shaping Canva’s future in the country and helping position Vietnam as a regional creative hub.

What’s in it for you?

Achieving our crazy big goals motivates us to work hard — and we do — but you’ll experience lots of moments of magic, connection and fun along the way.

Here’s a taste of what’s on offer:

• Equity packages — we want our success to be yours too
• Inclusive parental leave that supports all parents & carers
• Annual Vibe & Thrive allowance to support your wellbeing and growth
• Flexible leave options to recharge and give back

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills, passion, and how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva — even if you don’t feel like you meet every single requirement, we’d still love to hear from you.

Please note that interviews are conducted virtually.