Product Analyst - 4 (MAM)

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs

• Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly

• Over $300 million raised in funding

• Over 2,500 Tideans globally - we’re diversity champions!

• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

ABOUT THE TEAM:

The Member Accession Marketing team at Tide includes a Product team specialising in building and optimising Tide’s member onboarding journeys, as well as owning additional products.

ABOUT THE ROLE:

Some of the things you’ll be doing:

• Product Analysis & Optimisation: Conduct hypothesis-driven deep dives into existing product data to identify user pain points, quantify the size of the problem, and propose actionable solutions.

• Product Discovery & Opportunity Sourcing: Lead hypothesis-driven exploration, working with product and business teams to help uncover new product opportunities and validate them through data analysis.

• Product Experimentation: Lead product experimentation efforts, helping design and analyse tests to build confidence in the features we invest in. You’ll be the go-to expert for product experiments, ensuring they provide meaningful data to guide decision-making.

• Product and Feature Performance Review: Collaborate with product teams to establish and measure KPIs that reflect the impact of new features. Your analyses will ensure that product developments solve real user problems and drive increased adoption.

• Goals to KPI Translations: Work with product managers to translate conversion and revenue goals into business KPIs, identifying the impact hypotheses that will drive product success. You’ll also collaborate with Analytics Engineers to enable seamless KPI reporting through intuitive dashboards.

WHAT WE ARE LOOKING FOR:

• Have 5+ years of experience in Product Analytics, preferably within digital or Fintech products

• Experience in onboarding and acquisition combined with experience in revenue optimisation would be highly preferable

• Strong SQL/Python proficiency

• Strong understanding of the product lifecycle, from ideation to execution and continuous iteration, including a strong hold on product experimentation

• Familiarity with key product metrics such as LTV, CAC, conversion rates, churn, and retention and ability to think critically about how onboarding and acquisition strategies contribute to overall business growth

• Experience capturing stakeholder requirements across various levels of seniority and functions and building appropriate analytical solutions

• Comfortable in leading and solving vague and ambiguous problems with minimal guidance

• Good communication and presentation skills and skilled in translating complex data analysis into insights presentable to business users

• You’re a self-starter and can operate with a high degree of independence

• You have a strong ownership mindset, you take initiative in spotting opportunities and finding ways to solve challenges with data; you don’t wait for things to be told to you

You form relationships within the business in order to help with the adoption of data driven decision making

WHAT YOU’LL GET IN RETURN

Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their home country. Additionally, you can work from a different country for up to 90 days a year. Plus, you’ll get:

• 25 days paid annual leave

• 3 paid days off for volunteering or L&D activities

• Extended maternity and paternity leave covered by the company

• Personal L&D budget in the amount of 1000 BGN per year

• Additional health & dental insurance

• Mental wellbeing platform

• Fully covered Multisports card

• Food vouchers

• Snacks, light food, drinks in the office

• WFH equipment allowance

TIDEANS WAY OF WORKING

At Tide, we’re Member First and Data Driven, but above all, we’re One Team. Our Working Out of Office (WOO) policy allows you to work from anywhere in the world for up to 90 days a year. We are remote first, but when you do want to meet new people, collaborate with your team or simply hang out with your colleagues, our offices are always available and equipped to the highest standard. We offer flexible working hours and trust our employees to do their work well, at times that suit them and their team.

#LI-SW1

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

Disclaimer

It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

• Tide does not charge any fees at any stage of the recruitment process.

• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.

• Communication from Tide will only come from an official @tide.co email address.

• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.