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Private Label Sales Manager UK & Export

JobsForHumanity

London, England, United Kingdom Remote permanent

Posted: February 9, 2026

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Quick Summary

You will be responsible for managing a team of sales representatives in the UK, focusing on driving revenue growth and improving customer satisfaction through effective sales strategies and relationship-building.

Job Description

The Company:

You will have the opportunity to work for one of the most dynamic coffee companies out there and commit to Sucafina’s purpose by creating opportunities to improve lives. Today, with more than 1,500 employees in 44 countries, the Group is a key and growing player in the coffee world. With its main trading base in Geneva, Sucafina sources coffee, often directly from farmers, to provide its partners with sustainable value across the global supply chain.

What are we looking for:

We are looking for entrepreneurs, techies, passionate, eager to learn, humble, with a positive attitude and a high level of integrity People. Flexible and willing to take challenges. People who want to build expertise and a career in the coffee business and are ready to go the extra mile.

What we offer:

We offer within our pleasant family-like environment, great opportunities to learn and grow, we offer challenges and exposure to a multicultural environment, on-merit base compensation, and free coffee around the clock!

• Manage the  customers portfolio and insure compliance with the contractual agreements.
• Manage the tenders process, negotiate contracts, pricing, and terms in accordance with parameters set by the company.
• Responsible for  the annual budgeting and forecasting processes.
• Support cash collection for Credit accounts, where late payments are not being resolved satisfactorily by customer service / execution teams.
• Prospect actively for new private label and co-manufacturing clients in UK  and other designated areas and develop new markets in line with company strategy.
• Build-up and maintain strategic relationships with clients.
• Provide vision on market strategies of his own customers  (sustainability, market evolution,…) Align Beyers strategies with clients’ strategic aims (maintain a clear and comprehensive understanding of the customer  KPIs and organisational strategies).
• Develop - in coordination with the Commercial Director of Beyers Koffie NV - the commercial strategic plan for its  customers that leads to increased annual sales and profit.
• Organise yearly market  review with the customer /or any time upon customer demand based on Nielsen data.
• Manage all activities related to the development and implementation of category sales strategies to achieve annual sales targets.
• Close cooperation with internal partners  to ensure excellent customer satisfaction.
• Close cooperation with the other  Sales Managers to insure  coherence.
• Responsible for the application of the quality and safety policy within the Department and for the application of all instructions on HACCP, quality and safety.

• Hands-on, result-oriented person with outstanding sales track record and excellent analytical capabilities.
• Previous experience (min 5 years) as  a Private label Sales Manager or key Account Manager of FMCG companies selling to French customers.
• Excellent negotiation skills.
• Understands markets and marketing techniques.
• Can read, understand and analysis financial statements (P&L, cash flow, balance sheet,…)
• Degree : Bachelor or Master level (Comm. Sci., Business Mgmt. or Economics, MBA, Sales) or equivalent by experience.
• Excellent IT Knowledge in Outlook, Word, PowerPoint, Excel, ERP (SAP is a plus).
• Business oriented – have always in mind the end results and the company growth.
• Communication - able to communicate and persuade customers and other stakeholders from different backgrounds.
• Problem solving - Clearly define situations and resolve complicated and delicate issues patiently.
• Organization - able to set clear processes, prioritize and plan tasks.
• Confidentiality - deal with sensitive, private and confidential matters.
• Integrity - honest and has high level of ethics.
• Accountability – reliable and responsible in fulfilling obligations.
• Lead by example and act as a role model by displaying courtesy, respect and cooperative attitude, embraces diversity.
• Living the Company Values : Adaptability, Client Driven, Efficiency, Entrepreneurship and Integrity

The job is managed principally from UK  but will involve regular travelling to Beyers Koffie NV as well as traveling to meet with customers.

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