Principle Insight Senior Executive

1226 - Principle Insights Executive

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom:

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

This is an exciting opportunity to leverage and further develop your qualitative and quantitative research skills in the Research and Insight team of the UK’s largest media agency. You will get to work with a diverse set of clients, deepening your understanding of different industries, building relationships with their planning teams to champion the use of insight and designing and running bespoke research projects.

Working as a Principal Insight Consultant you will have the opportunity to be the day-to-day lead on qualitative and quantitative research projects and see how your research is used to directly influence media planning and buying strategies. You will get to work on a range of research projects from bespoke projects to answer specific client briefs, research for EssenceMediacom new business pitches, and thought leadership research. And using a variety of research methodologies from focus groups and depth-interviews to online communities and online surveys.

EssenceMediacom is a brilliant place to learn; as well as developing your craft, you will have the opportunity to work with other departments within the agency (for example Planning and Strategy teams and Data Analytics) and learn from their different perspectives. We have a programme of events throughout the year with engaging sessions and thought-provoking discussions that can inspire you, for example EXPO series showcasing our capabilities, Grow Your Career showcases, and events for Pride Week, World Menopause Day, Black History Month and International Women’s Day to name just a few.

You will get to build relationships with media owners and have access to, and develop expertise in using, an amazing suite of industry insight tools (for example TGI, YouGov Brand Index, Touchpoints and Similarweb).

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About You:

• You will need experience in delivering qualitative and quantitative research projects, with planning and end-to-end project management skills.

• You will be confident in writing recruitment specs, questionnaires and discussion guides, liaising with suppliers, and ensuring data accuracy.

• You will have experience in moderating qualitative fieldwork.

• You will have a passion for and desire to learn more about the world of media.

• You will be confident and proactive in building relationships and championing insight.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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Please read our Privacy Notice for more information on how we process the information you provide.