Principal Product Manager - Outbound Engagement

Help us use technology to make a big green dent in the universe!

Kraken powers some of the most innovative global developments in energy.

We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone.

It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.

Principal Product Manager, Outbound Engagement

Today, energy communication is often reactive and fragmented. We see something better. Contextual. Intelligent. Proactive. Capable of guiding millions of households toward smarter, cleaner energy decisions.

This is a chance to shape how an industry shows up to the world.

We are building the outbound engagement engine that connects insight to action across marketing campaigns, operational messaging, lifecycle events, and over time, predictive, proactive customer experiences at massive scale. If we get this right, we help the acceleration towards a cleaner, greener, future 💚.

🚀 What you’ll own and be known for:
Building a serious multi-channel marketing and engagement engine

You will lead the development and scaling of Kraken’s outbound engagement platform across voice, email, SMS, and extensible future channels.

This includes enabling enterprise-grade capabilities for:

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Campaign orchestration and workflow configuration

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Audience targeting and segmentation

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Eligibility and suppression management

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Consent and communication governance

This platform must support modern outbound marketing programs while also handling operational messaging with reliability and scale. It should feel powerful for clients but controlled enough to maintain trust and regulatory integrity.

Creating the architecture for intelligent engagement

While the near-term focus is strong campaign and channel orchestration, you will design the system to support a broader shift toward:

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Event-driven communication based on operational and lifecycle signals

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Signal-led segmentation instead of static list-based targeting

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Predictive intervention before issues escalate

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Intelligent channel and timing optimization

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Responsible AI-assisted content generation

Taking it from zero to scale

This is zero to one role with the expectation of scaling. You must be comfortable operating in ambiguity at the start and disciplined enough to simplify as complexity grows. You will help define:

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The architectural and strategic direction

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The integration model with internal and external systems

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The roadmap that balances foundational capability with forward-looking innovation

Raising the bar for customer communication in energy

Energy providers often struggle with fragmented systems and reactive outreach.We see the opportunity to make communication:

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Contextual and personalized

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Predictive and proactive

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Delightful, even in regulated environments

This role has the leverage to materially improve how millions of households interact with their energy provider. The more delight and engagement, the faster we shift towards a greener cleaner future. 💚

🧠 What you bring to the party:
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5 to 10+ years of product management experience in a scaling SaaS or enterprise software environment

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Direct experience building or scaling marketing technology, campaign orchestration systems, or outbound engagement platforms

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Systems thinking across workflows, integrations, constraints, and execution layers

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Experience integrating complex systems and APIs

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Experience collaborating with data and analytics teams, ideally including exposure to ML-driven initiatives

⭐ Bonus points for:
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Energy, telecom, fintech, or similar domain experience

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Experience with operational event systems such as outage or service-triggered communications

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Exposure to predictive segmentation or AI-driven engagement systems

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Global product experience

💚 Why this role matters:
We’re building the engagement engine that powers the next generation of energy experience.

Communication shapes trust. Outreach either builds relationships or erodes them. Operational messages either provide clarity or create confusion. Campaigns either feel relevant or feel intrusive.

We can categorically shift the CX experience and make a global impact.

Kraken is a certified Great Place to Work in France, Germany, Spain, Japan and Australia. In the UK we are one of the Best Workplaces on Glassdoor with a score of 4.5 and in Germany we rate 4.7 on Kununu as a Top Company. Check out our Welcome to the Jungle site (FR/EN) to learn more about our teams and culture.

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. If you have any specific accommodations or a unique preference, please contact us at [email protected] and we'll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Kraken, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status. U.S. based candidates can learn more about their EEO rights here.

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