Principal Product Manager - Developer Portal

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

Principal Product Manager – Developer Portal

Location: Mountain View, California or McLean, Virginia

This role is based out of our Mountain View, CA or McLean, VA offices and requires full-time in-office attendance.
Team: Platform – Developer Portal
Reports to: VP of Product, Platform

About the Role

ID.me is seeking a Principal Product Manager to lead the strategy and execution of our Developer Portal — the control plane through which internal and external developers discover, integrate, and govern access to ID.me’s Platform APIs. This role is pivotal in ensuring that our Platform resources (Biometrics, Devices, Identity Graph, Legal IDs, Shopping Graph, Communications, etc.) are consistently discoverable, consumable, and governed across all endpoints.

As a Principal PM, you’ll set the vision for how developers experience ID.me APIs, balancing external developer success, internal product velocity, and rigorous API governance. You’ll partner closely with Platform resource teams, Developer Experience engineering, and Apps domains to deliver a unified, world-class developer experience.

Responsibilities

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Product Leadership: Define and own the vision and roadmap for the Developer Portal as ID.me’s API control plane.

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API Governance: Establish and enforce standards for naming, versioning, error handling, deprecation, and lifecycle management across Platform APIs.

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Developer Experience: Design and deliver a best-in-class developer journey, including API catalog, reference documentation, SDKs, sample apps, and quickstarts.

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Control Plane: Define requirements and UX for self-service tools for internal and external developers: app registration, API keys, scopes, sandbox provisioning, usage dashboards, and lifecycle management.

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Cross-Team Collaboration: Partner with Platform resource teams to ensure APIs are consistently published and discoverable; partner with Apps teams to ensure the Developer Portal meets GTM needs.

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Analytics & Feedback: Achieve KPI targets for developer adoption and success; instrument the Portal for analytics; build feedback loops with developer customers.

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Evangelism: Represent ID.me’s developer experience to customers, partners, and the internal product/engineering community.

Qualifications

Basic Qualifications

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Bachelor’s degree in Computer Science, Engineering, or a related technical field.

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8+ years of product management experience, including at least 3 years focused on API platforms, developer tools, or developer experience.

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2+ years of experience owning and delivering developer-facing products such as portals, platforms, or SDKs.

Preferred Qualifications

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Deep understanding of REST and GraphQL API design, standards, and governance.

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Strong technical background; ability to work closely with engineers on developer tooling and APIs.

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Excellent communication and stakeholder management skills; proven ability to work across multiple product and engineering teams.

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Experience in identity, security, or compliance-driven industries.

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Track record of driving developer adoption, engagement, and satisfaction metrics.

Key Success Metrics

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Time-to-First-Call (TTFC): How quickly a developer can register and make a successful API call.

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Integration Success Rate: % of external and internal teams completing integrations without intervention.

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API Contract Compliance: Reduction in inconsistent or non-standard API implementations.

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Developer Satisfaction: NPS/CSAT for the Developer Portal.

Why Join ID.me?

At ID.me, you’ll have the opportunity to define how developers integrate identity, trust, and commerce credentials into the SuperApp ecosystem. You’ll work on a high-visibility product that directly shapes how governments, healthcare providers, merchants, and app developers build on top of our platform.

Help us build the identity layer for the internet.

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range
$222,000—$276,000 USD

ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.