Principal Product Manager - Brand Context Profile

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Principal Product Manager

Location: San Jose, CA

About the Role

Join Adobe’s ambitious journey to transform enterprise content supply chains through innovative technology. As a Principal Product Manager, you will establish and apply a standard for brand intelligence that guides Generative AI models to deliver consistent, on-brand content at scale. This outstanding opportunity gives you a key role in crafting the future of enterprise marketing and creative workflows.

This role is ideal for someone passionate about AI, Design Systems, and Enterprise Marketing, with a strong bias for execution and cross-functional teamwork. 

What You'll Do

• Own the vision, strategy, and roadmap for Instruct Generate, ensuring enterprise business context drives on-brand creative output through AI models and agentic tools.
• Enable first- and third-party models and tools for generating with higher accuracy and brand compliance.
• Collaborate with GenStudio and Firefly teams to align with Adobe’s broader brand and content supply chain strategy.
• Engage with enterprise customers and vendors to understand AI challenges and opportunities, translating insights into actionable requirements.
• Champion developer experience by providing comprehensive documentation, samples, and SDKs.
• Monitor key business metrics and track progress against objectives as the CEO of Instruct Generate.

What You'll Need to Succeed

• 8-10+ years of product management experience in technology-supported creative or enterprise workflows.
• Strong technical background in Generative AI, agentic frameworks, and modalities.
• Proven experience with platforms, integrations, and API as a product.
• Proficiency in brand systems and familiarity with DAMs and creative toolchains.
• Excellent communication and cross-functional alignment skills.
• A builder’s approach with curiosity, execution velocity, and empathy for end users.
• Strong mix of IQ and EQ to leverage data and relationships effectively.

Preferred Qualifications

• BA/BS in Computer Science, Engineering, or a related technical field, or equivalent experience.
• Familiarity with API development, ontology development, knowledge graphs, and agent orchestration.
• Background in creative tools, Design Systems, or marketing technology platforms.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 -- $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. 



In California, the pay range for this position is $194,800 - $282,100


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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