Principal Product Lead - ML Personalization (Search & Discovery)

What we’re building and why we’re building it.

Every month, millions of people use America’s Rewards App, earning rewards for buying brands they love, and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users.

It’s not just our users who believe in Fetch: with investments from SoftBank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

Fetch is an equal employment opportunity employer.

About the Role:

We are looking for a Principal Product Lead - ML Personalization (Search & Discovery) to partner with our ML ranking & personalization teams to drive the vision & strategy, help shape our systems and user experiences. Unlocking a blend of supervised and un-supervised learning, building Entity Understanding of users, products, brands, categories, offers and relationships across them all to power offer personalization and ranking, shelf automation, full page optimization, search, post-purchase recommendations, ad optimization, bid & creative optimization and more. We are looking for a PM who’s “done this” at scale, is at the cutting edge of LLMs and genAI to know what makes sense to apply and what doesn’t, and can raise the bar in our vision and outcomes.

Whether on the home page with shelves, hero imagery, and collections, via search or after a purchase to recommend related items, how can we match the user to the right content at the right price at the right time with the right creative? We have $180bn of line item level gross merchandise value (GMV) that users are sharing with us for personalized rewards. A treasure trove of data with self selected, opted-in users opening the app to find something awesome. Make it easy for them to discover on-open, while pulling them in to browse and explore.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Responsibilities:

• Meaningful uplift is driven regularly, measured, with innovation, intuition, data driven & velocity.

• Set the mission, vision, strategy, priorities, roadmaps & OKRs for your initiatives, and collaborate cross-functionally to align stakeholders.

• Immerse yourself in the Fetch consumer and partner needs and become an expert in user understanding, cohorting, behaviors and the two-sided marketplace.

• Use a combination of product instincts and data to drive decisions and results.

• Partner with ML and Data Science leaders on strategies to drive breadth, depth and accuracy of our optimizations & insights, building core infra and powering specific use cases, elevating our data & insights understanding.

• Contribute to to elevate our culture and rhythms to raise the bar of our product craft as an organization, and contribute to overall business strategy & success.

• No excuses; take ownership and responsibility for outcomes in a fast paced environment, challenge ideas, be challenged.

In your Toolbox (Minimum Requirements):

• Deep experience with ML, recommendation systems, entity understanding, personalization, ranking.

• 6+ years of product management experience in relevant domains, demonstrating deep product thinking and execution ability.

• Proven experience in one or more of the following areas:

• Search and discovery systems for streaming, music, shopping, or content platforms

• Search optimization and relevance

• Advertising systems: ads quality, auction optimization, real-time bidding (RTB), inventory optimization, forecasting, audience segmentation/targeting, programmatic advertising, bid optimization, and auction mechanics

• Demonstrated excellence in core PM responsibilities: setting vision and strategy, prioritizing roadmaps, delivering impactful products, and driving measurable business outcomes. Experience working with OKRs and leading cross-functional collaboration with sales, marketing, and services teams to launch and scale products.

• Thrive in fast-paced environments with evolving priorities. Skilled at building 0-to-1 products, pivoting when needed, and fostering open-minded collaboration—able to challenge ideas and embrace constructive feedback.

• Deep understanding of user behavior and two-sided marketplaces. Capable of designing solutions that optimize for multiple, often competing, objectives.

Nice to haves/Bonus Points (Preferred Requirements):

• 10+ years of product management experience, ideally in high-impact roles within search, discovery, personalization, or ad tech.

At Fetch, we'll give you the tools to feel healthy, happy and secure through:

• Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth.

• 401k Match: Dollar-for-dollar match up to 4%.

• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.

• Continuing Education: Fetch provides ten thousand per year in education reimbursement.

• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.

• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break.

• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.

• Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!

• Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home.

Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.

Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].

Learn more: Fetch Recruitment Scam Warning.