Principal Product Designer

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well.

While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.

We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)

• Paid holidays and flexible, take-it-as-you-need-it paid time off

• Equity in a rapidly growing startup backed by top-tier VCs

• Monthly tech reimbursements

• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As a Principal Product Designer, you are a visionary lead responsible for defining the future of the HCP user experience, with a particular focus on shaping how AI transforms the way our Pros run their businesses. You operate at the intersection of high-level strategy and technical execution, driving architectural-level design decisions that impact our entire product ecosystem. You don't just design interfaces; you design systems and workflows that leverage AI native tools to solve complex problems for our Pros. A core part of your charter is leading the design of HCP's AI-powered experiences, from intelligent automation to smart recommendations, ensuring they feel intuitive, trustworthy, and genuinely useful to the Pros who depend on them. You are expected to be a force multiplier, mentor to the design team, and a key partner to product and engineering leadership in shaping our long-term roadmap.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Lead the design strategy for complex, high-impact product areas that align with HCP's long-term goals, with an emphasis on AI-driven product experiences

• Define and drive the design vision for HCP's AI features, translating complex AI capabilities into clear, intuitive workflows for Pros

• Build and maintain sophisticated prototypes that push the boundaries of current product capabilities

• Architect scalable design systems that ensure consistency across all platforms and touchpoints

• Drive cross-functional alignment by communicating design vision to executive leadership and stakeholders

• Mentor and elevate the craft of the broader design team through critiques and best-practice sharing

• Integrate AI-driven workflows into the product experience to automate manual tasks for our Pros

• Collaborate with engineering to ensure high-fidelity implementation of complex interactions

• Analyze user data and feedback to iterate on product features and improve overall usability

• Identify and mitigate design risks before they impact the development cycle

• Advocate for the user at every stage of the product development lifecycle

Qualifications:

• Demonstrated ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs

• Exceptional system-thinking skills and the ability to see how individual features fit into the macro ecosystem

• High degree of comfort with ambiguity and the ability to pivot based on new data or technology shifts

• Proactive mindset with a preference for actively using emerging AI tools in your daily workflow

• Strong communication skills with the ability to tell a compelling story around design decisions

• A "builder" mentality that favors functional prototyping over static mocks

• Deep empathy for small business owners and the challenges of the trades industry

What will help you succeed:

• 10+ years of experience in product design or a related field or equivalent work experience

• Proven track record of leading design for complex SaaS products at scale

• Strong prototyping and product development capabilities with a focus on functional output

• Advanced proficiency in design and prototyping tools (i.e. Figma, Framer, Principle)

• Comfort working in tools like Figma, though it is not your primary focus for execution

• Familiarity with AI/code-assisted platforms (i.e. Claude, Cursor, Codex)

• Deep understanding of modern front-end technologies and how they influence design feasibility

• Bachelor’s degree in Design, HCI, or equivalent work experience

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $150,000-$175,000 + bonus + equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

Privacy Notice for California Job Candidates - Housecall Pro

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 50,000 businesses and have over 2,000 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote