Principal Product Builder (Product Manager), Rep Execution

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

Why this role exists

The cost of going from idea to working prototype has collapsed. One person with taste, strong judgment, and AI tools can now do what used to take a team and a sprint cycle. The PM role is not disappearing, but the version that stops at specs and handoffs is.

Apollo is hiring for what comes next. We call them Product Builders. People who combine product judgment, domain depth, and AI-native execution. People who can go from customer insight to prototype to shipped product without waiting for someone else to move first.

This role owns Rep Execution. The system that helps reps and managers decide where to focus, take action, and improve performance. It spans Book of Business, Lists, Tasks, Next Best Action, and rep + manager analytics.

These are some of the highest-frequency workflows in Apollo and a direct lever on productivity, adoption, and meetings booked. Today, too much of this experience is fragmented, reactive, and harder than it should be. Priorities are unclear. Execution takes too many steps. Analytics explain what happened, but do too little to shape what should happen next.

This is the opportunity: build the system that turns coverage into action and action into results.

What you will own

• The vision, strategy, and roadmap for Rep Execution

• The core products reps and managers use to prioritize work, take action, and inspect performance

• Product areas spanning Book of Business, Lists, Tasks, Next Best Action, and rep + manager analytics

• A more unified execution loop across planning, prioritization, action, and feedback

• Product quality across these surfaces, including usability, adoption, instrumentation, and business impact

• Cross-functional alignment across adjacent areas including Dialer, Sequences, Workflows, Recommendations, and Analytics

• The long-term evolution of Apollo into the operating system for rep execution

What you will do

• Get close to customers and internal teams to understand how reps and managers actually work, where time gets lost, and what drives results

• Set product strategy for how Apollo should help teams decide where to focus, what to do next, and how to improve over time

• Prototype quickly using tools like Claude Code, Cursor, and other AI-native workflows to validate ideas before scaling investment

• Write clear product requirements, make hard tradeoffs, and partner closely with design and engineering to ship high-quality products

• Reduce fragmentation across Lists, Tasks, Analytics, Sequences, Dialer, and Workflow surfaces to create a more coherent execution system

• Partner with data and analytics teams to measure whether what you shipped changed behavior and moved business outcomes

• Drive alignment across Product, Engineering, Design, GTM, Support, and Enablement so launches land well and adoption follows

• Introduce new capabilities that raise the bar for sales execution, including smarter prioritization, AI-assisted workflows, and more actionable insights

• Operate as a senior product leader, shaping not just roadmap, but product quality, team standards, and direction

What we are looking for

• 7+ years of product management experience, including ownership of complex product areas and cross-functional initiatives from strategy through launch.

• AI-native builder. You use tools like Claude Code, Cursor, or similar to prototype, validate, and accelerate execution. You can point to things you built or shipped, not just specs you wrote.

• Principal-level ownership. You have owned a meaningful product area with company-level visibility and shaped strategy across multiple teams or surfaces.

• Strong product judgment. You know how to find the highest-leverage problems, make hard tradeoffs, and protect focus.

• High agency. You create clarity in ambiguous environments and move work forward without waiting for perfect structure.

• Deep empathy for reps and managers. You understand the daily rhythm of sales execution because you have lived it or built for it at depth.

• Execution excellence. You define, ship, measure, and iterate without thrash. You treat shipping as the start of the work, not the end.

• Technical fluency. You can engage credibly with engineering on systems, performance, instrumentation, and AI-assisted workflows.

• Domain expertise. You have built for sales execution, rep productivity, tasking, recommendations, analytics, dialers, sales engagement, or adjacent workflow products.

• Strong influence. You align teams, build trust quickly, and lead through clarity, not org chart authority.

Nice to have

• Experience in sales engagement, conversation intelligence, revenue intelligence, CRM, or pipeline workflow products

• Experience building for SDRs, AEs, frontline managers, or RevOps

• Experience using analytics and experimentation to drive workflow change and adoption

• Experience building AI-assisted workflows or recommendation systems into production products

The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.

Tier 1 Pay Range (San Francisco, New York City, Seattle)
$236,000—$328,000 USD

Tier 2 Pay Range (All other US Locations)
$205,200—$285,200 USD

We are AI Native

Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.

Learn more here!