Principal, Martech AI Product Manager

Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.

Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.

We’re seeking a strategic Principal, Martech AI Product Manager to lead the development and scaling of AI-powered marketing solutions for our enterprise client. You will define the roadmap for AI-driven content generation and personalization, working at the intersection of data, marketing, and emerging technology.

This role requires a product leader who can translate complex AI capabilities into impactful marketing tools with a solid understanding of MarTech ecosystems to ensure alignment of broader integrations.

Location: Texas (DFW) or New Jersey - Hybrid (will need to go into the office 2x a month to meet key stakeholders)

Information Security Responsibilities:
• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Key Responsibilities :
• Define the Product Vision and Strategy
• Own the end-to-end product vision, strategy, and roadmap for AI-enabled content generation and personalization capabilities.
• Prioritize initiatives based on business value, customer impact, and technical feasibility.
• Lead Product Development and Delivery
• Translate business needs into clear product requirements, user stories, and measurable success metrics.
• Partner with data science, engineering, and marketing teams to deliver MVPs that evolve into scalable enterprise solutions.
• Manage the product lifecycle from ideation through experimentation, pilot, and scaled adoption.

• AI and MarTech Enablement
• Understand how AI capabilities (LLMs, personalization models, content automation) enhance marketing effectiveness.
• Collaborate with MarTech, Marketers, and marketing operations teams to ensure AI products integrate smoothly within existing workflows and data environments.
• Evaluate new tools and frameworks that can extend the value of AI across marketing use cases (e.g., creative optimization, dynamic personalization, campaign insights).

• Cross-Functional Partnership
• Serve as a bridge between technical teams, experience designers, and business stakeholders, ensuring shared understanding of goals and outcomes.
• Facilitate prioritization, feedback loops, and clear communication across teams to drive adoption and measurable results.
• Iterate, Scale, and Measure Impact
• Launch pilot programs, collect user feedback, and refine product features based on performance data.
• Define and track KPIs that demonstrate ROI and value creation from AI capabilities.
• Champion Innovation and Future Readiness
• Stay current on AI advancements, emerging MarTech trends, and evolving customer engagement strategies.
• Advocate for scalable, ethical, and future-ready solutions that support personalized marketing at enterprise scale.

Preferred Skills & Expertise :
• Proven experience in Product Management, ideally within AI, data, or marketing technology domains.
• Strong understanding of AI technologies (LLMs, NLP, RAG models, content personalization frameworks).
• Familiarity with MarTech platforms (e.g., Adobe, Salesforce, CDP/CRM tools) and how they support marketing activation.
• Ability to translate AI capabilities into intuitive business-facing features and use cases.
• Experience defining and executing product roadmaps, managing backlogs, and using agile methodologies.
• Strong analytical and communication skills, with the ability to influence cross-functional teams.
• Experience in Telecom, Enterprise B2B, or Marketing Technology is a plus.

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Bounteous is proud to be an equal opportunity employer. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous is willing to sponsor eligible candidates for employment visas.