Principal Marketing Program Manager

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

The Principal Marketing Program Manager role exists to drive marketing programs and ensure they’re meeting strategic objectives. The Principal Marketing Program Manager is responsible for the day-to-day management of marketing programs working with key stakeholders across the company including marketing, product marketing, sales, product management, legal, finance, procurement, and more to identify the goals and components of each program and ensure that the tactical execution happens.

You will support the team to strategize, scope, build, execute, adapt, and measure high-impact programs to harness brand awareness, generate leads, drive pipeline, and position Samsara as the leader in connected operations. You should be experienced in project managing full funnel marketing campaigns, cross-functional projects, and creatively solving problems. This highly cross-functional role requires building strong relationships and alignment across the central and regional marketing teams and working collaboratively with other GTM functions.

This is a remote position open to candidates residing in the US. This position requires working hours in the Pacific US time zone.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.

• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.

• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.

• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

In this role you will

• Manage the end-to-end execution of full-funnel marketing programs by partnering with cross-functional teams (content, design, demand, product marketing, product, legal, etc.) to source content, promotional materials, and target lists. This includes managing project timelines, developing the bill of materials, and securing the necessary resources and budget for successful execution. Primary focus on corporate marketing programs, with additional cross-functional programs as bandwidth allows.

• Monitor, analyze, and optimize marketing programs to ensure efficiency and effectiveness in achieving program goals. This includes real-time monitoring and adjustments, as needed, as well as longer-term reviews to gauge how leads are maturing through the funnel. Utilize best practices, analysis, and hypothesis testing to continually improve programs.

• Establish and own program metrics and goals, proactively identify and address risks, track progress to make real-time adjustments, and effectively document and communicate marketing plans to stakeholders.

• Partner with marketing operations to establish program tracking, nurture flow alignment, lead follow up workflows, and reporting requirements as needed.

• Continuously evolve program plans each quarter by fostering innovative ideas to drive better business results, while maintaining regular communication with stakeholders and team members on project status, progress, risks, and potential delivery challenges.

• Hold ongoing retrospectives to promote continuous process improvements, execute and track quarterly goals that align to business priorities, and collaborate regularly with all go-to-market teams.

• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role

• 10+ years of experience in program management, strategy, and operations in Marketing, at a high-growth B2B SaaS company.

• Proven expertise in managing large-scale marketing launches and campaigns, coordinating multiple workstreams, deliverables, stakeholders, and cross-functional teams.

• Strong analytical, planning, and organizational skills, with the ability to manage competing priorities and navigate ambiguity.

• Proficiency with project management tools and methodologies (e.g., Airtable, Jira, Google Sheets) and experience working in Google Suite, Salesforce, and Tableau.

• Experience managing budgets, working with vendors, and ensuring efficient resource allocation.

• Strong verbal and written communication skills, with the ability to articulate strategies, convey complex information concisely, and effectively engage with all levels of the organization, including senior leadership.

• Highly process-oriented with a structured approach to campaign management—building timelines, trackers, and bills of materials, setting agendas, running meetings, and driving accountability across teams.

Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually.

We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.
$102,042.50—$154,350 USD

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [email protected] or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our blog post here.