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Principal II, Business Analysis TW Marketplace

Coupang

Taipei, Taiwan (Taipei) permanent

Posted: January 21, 2026

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Job Description

Company Introduction 

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview

We are seeking a detail-oriented and analytical Lead Business Analysis to join the Taiwan Marketplace team. You will be required to develop the business plan and visibility/dashboards needed to achieve strategic plans and goals, drive decisions and track performance on growth, KPIs like seller acquisition, seller management, selection and GMV of marketplace categories and any strategic initiatives. This role will be critical in generating data backed insights for the business and help in achieving growth goals of the business basis those insights.

What You Will Do

• Design, develop and improve automated reports and dashboards to
measure performance and support business needs

• Pull and leverage data to provide proactive, actionable insights that can identify growth opportunities, increase efficiency, and/or deepen understanding of business.

• Set strategic and measurable goals, define new metrics and collaborate with other teams to achieve success on cross-team projects

• Has the potential to become a subject matter expert in areas concerning marketplace e-commerce

• Has the potential to become a people manager and manage, coach and grow Data analysts

• Build processes and KPIs reporting to align internal stakeholders on priorities and marketplace initiatives.

Basic Qualifications

• Expertise with SQL, SQL tuning, and relational database systems

• Experience using business intelligence reporting tools (Tableau, Data Cubes, Power BI, etc.)

• Knowledge of data management fundamentals and data storage principles

• Excellent verbal and written communication skills to work effectively with cross-functional teams

• BA/BS/MA/MS, preferable in Finance/Marketing/Economics/Statistics; MBA is a plus

• At least 5-10 years relevant work experience in Analytics, Data Science, CRM, Strategy, Growth, Program Management. Experience across fast-paced technology-oriented organization e.g. e-commerce/Consulting/Banking/start-up is preferred.

Preferred Qualifications

• Strong analytical skills with the ability to interpret and present complex data effectively

• Ability to manage multiple tasks and meet deadlines in a fast-paced
environment

• Detail-oriented with a strong commitment to accuracy and quality

• Proven experience in product analysis, data reporting, or a similar role

• Able to logically break down a problem into steps and define input and output metrics

• Bilingual English/Chinese

Recruitment Process and Others 

Recruitment Process

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer

• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.

• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.

• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.

• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

Privacy Notice​

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/​

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