Principal Growth Product Manager, Global Markets

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

Workday’s global market potential is substantial, requiring strategic leadership to capitalise on it. We are seeking a dedicated Principal Product Manager to define where and how we win internationally. This role will convert global market insight into focused product investments, coordinated roadmaps, and quantifiable results. You will lead the product strategy for our priority international markets, ensuring our localisation efforts, partnerships, and integrations deliver differentiated customer value and rapidly accelerate Annual Recurring Revenue (ARR).

About the Role

Market understanding & Product Alignment

• Develop a deep, evidence‑based understanding of target markets (country/region + industry).

• Identify country‑specific functional localisations (e.g., payroll, tax, reporting, compliance, language, accessibility, statutory processes) required for success and prioritise by revenue impact, risk, and effort.

• Map the multifaceted needs of industry verticals (e.g., FSI, Retail & Hospitality, T&M) and where Workday’s product-market fit is strongest/weakest.

• Maintain living market requirement documents (MRDs) and regional/vertical opportunity models.

• Lead structured competitive analyses to understand how competitors win (product, pricing, localisation depth, partner ecosystems, services/implementation playbooks).

• Define Workday’s value propositions by market and vertical; validate through win/loss, customer interviews, and third‑party insights.

• Assess how our current product offering aligns to market requirements; document gaps, dependencies, and sequencing across HCM, Finance, Payroll and adjacent suites.

• Create business cases and influence investment with a multidisciplinary, cross‑product view—ensuring global requirements are designed once and re‑used across regions when feasible.

• Translate market problems into clear PRDs/CUJs with success criteria that reflect local regulations and customer workflows.

Partnerships & integrations

• Map the partner landscape (ISVs, GSIs, local champions) and identify critical partners per market/vertical.

• Define and prioritise integrations (APIs, connectors, adapters) needed to unlock sales and adoption; drive partner co‑sell and co‑build motions with clear value exchange.

• Collaborate with the partnership team to structure multi‑year partnerships with measurable GTM impact.

GTM collaboration & sales enablement

• Partner with Sales, Solutions Consulting, Competitive Intelligence, Marketing, Partners, and Pricing to arm field teams with proof points, playbooks, and return on investment narratives.

• Capture and synthesise sales challenges (objections, localisation blockers, integration gaps, implementation friction) into product and partner roadmaps.

• Support lighthouse deals and early adopter programs to validate hypotheses and compose repeatable wins.

Outcome measurement & learning

• Define outcome‑based benchmarks for each investment; establish pre‑/post‑launch impact measurement (e.g., win rate, attach/penetration, cycle time, retention, NRR, ARR).

• Run structured hypothesis → bet → measure → learn loops; publish post‑launch reviews and fold findings into the next wave of investments.

You’ll work closely with

• GTM functions: Sales, SC, Marketing, Pricing, RevOps, Customer Success.

• Competitive Intelligence & Market Research.

• Alliances & Partner teams (ISVs, GSIs, local specialists) and the Partner Engineering group.

• Product & Engineering across HCM, Finance, Payroll, Time, Platform/AI, and Integration Platform.

• Legal/Compliance for statutory requirements; Professional Services for implementation feedback loops.

About You

• 6–10+ years in Product Management or adjacent (Strategy, Solutions, Alliances) in B2B SaaS; HCM/Finance/ERP domain experience strongly preferred.

• Demonstrated success building for international markets: localisation strategy, regulatory/statuary features, and partner/integration ecosystems.

• Strong analytical toolkit (market sizing, TAM/SAM/SOM, business casing, pricing/packaging inputs) and proficiency with experimentation and measurement.

• Excellent discovery skills (customer, prospect, partner) and the ability to translate qualitative insights into clear product requirements.

• Cross‑functional leadership: proven track record influencing without authority and aligning execs on where to bet.

• Clear, concise communication—narratives, PRDs, roadmaps, and exec‑level readouts.

• Fluency in a second language outside of English - German, French, Dutch, Spanish

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email [email protected].

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