Principal Engineer

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Job Title

Commercial Analytics & Operations – Sales Force Effectiveness

Experience

15+ years (Pharma / Life Sciences preferred)

Role Summary

We are looking for a Commercial Analytics & Operations professional with strong experience in Sales Force Effectiveness (SFE), multi-source data analytics and a consulting-oriented mindset. The role requires translating complex commercial data into actionable insights, drive go-to-market (GTM) strategies, executive-ready presentations, and clear points of view (POVs) for pharma leadership teams.

 

Key Responsibilities

Sales Force Effectiveness (Core)

• Lead SFE analytics including:

o Targeting & segmentation

o Territory alignment & workload optimization

o Call planning, reach & frequency analysis

o Field force productivity and KPI frameworks

• Define and track performance metrics for MRs, FLMs, and SLMs

• Support incentive design, goal setting, and performance benchmarking

Data & Analytics

• Work with diverse commercial data sources including:

o CRM systems (Salesforce, Veeva CRM or other)

o Sales data (IQVIA / internal sales)

o Activity & call data

o Digital engagement data (email, events, campaigns)

o Master Data (HCP, Brick, Territory)

• Perform data validation, reconciliation, and insight generation

• Partner with tech and data engineering teams on data pipelines and dashboards

Consulting & Stakeholder Management

• Act as a trusted analytics advisor to business stakeholders

• Translate business problems into analytical frameworks and solutions

• Lead client / internal discussions, workshops, and requirement discovery sessions

• Provide strategic recommendations backed by data and industry benchmarks

POVs, Storytelling & Presentations

• Build strong POVs on topics such as:

o Field force productivity improvement

o Omnichannel engagement effectiveness

o CRM and SFE maturity models

o Analytics and data modernization

• Create executive-ready presentations (PPT) with clear storytelling

• Present insights and recommendations to senior leadership and clients

Operations & Governance

• Support commercial operations planning and review cycles

• Establish analytics governance, standard definitions, and best practices

• Ensure consistency and scalability of analytics solutions across brands and markets

 

Required Skills & Experience

Must Have

• 8+ years of experience in Pharma Commercial Analytics / Operations

• Strong hands-on experience in Sales Force Effectiveness (SFE)

• Experience working with Salesforce / Veeva CRM

• Exposure to multiple pharma data sources and commercial KPIs

• Strong consulting and problem-solving mindset

• Excellent presentation and storytelling skills

• Ability to build and articulate clear, data-backed POVs

Good to Have

• Experience in omnichannel analytics and digital engagement measurement

• Exposure to forecasting, MMM, or advanced analytics

• Experience working with global or multi-country pharma teams

• Familiarity with BI tools (Tableau, Power BI, MicroStrategy)

 

Soft Skills

• Strong communication and stakeholder management skills

• Ability to work in ambiguity and drive structured outcomes

• Business-first thinking with strong analytical rigor

• Comfortable working with senior leadership and client-facing roles

 

Bachelor’s or master’s degree in computer science, Information Technology, or a related fields