Principal Digital Strategist, CX Strategy

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Customer E xperience is entering a new era—one where AI is not just an enhancement but a fundamental driver of how people interact with brands, platforms, and services. This role offers the chance to shape that future for some of the world’s most influential enterprises. You’ll help clients harness AI to create experiences that are more intuitive, personalized, and adaptive than ever before, redefining what “customer-centric” truly means. As a Principal Digital Strategist, you won’t just advise on UX— you’ll guide organizations through the complexity of integrating AI into their experience ecosystems. From conversational interfaces to predictive journeys and intelligent decisioning, you’ll translate emerging technologies into actionable strategies that deliver measurable business impact. This is an opportunity to lead at the intersection of design, technology, and transformation—where your insights will influence decisions at the highest levels and set the course for industry-leading experiences. What You’ll Do Lead enterprise-wide digital transformation engagements, partnering with C-suite and senior executives to drive customer experience innovation, technology adoption, and organizational change. Apply management consulting rigor to define strategy, identify organizational gaps, and develop structured, data-driven solutions that drive business value. Navigate highly matrixed organizations , using deep organizational awareness and influence-building skills to align priorities and drive execution. Define future-state customer experience vision , translating insights into clear experience principles, north stars, and strategic direction that guide multi-year transformation programs. Advise clients on end-to-end customer journeys , ensuring experiences are cohesive across channels, platforms, regions, and organizational boundaries. Partner with product, technology, data, and content leaders to ensure CX and UX strategy is aligned with platform capabilities, operating models, and organizational readiness . Advise clients on how AI-enabled experiences —including conversational interfaces, intelligent journeys, and adaptive personalization—can enhance customer experiences in responsible and scalable ways. Translate CX and UX strategy recommendations into clear business value narratives , connecting experience decisions to growth, efficiency, customer satisfaction, and long-term platform strategy. Mentor and guide internal teams, fostering a high-performance consulting culture and continuously improving engagement models. Shape and contribute to Adobe’s thought leadership , publishing insights, speaking at industry events, and defining internal best practices. Operate with an entrepreneurial, problem-solving mindset , comfortable with ambiguity and tackling "first-time" challenges with innovative solutions. Basic Qualifications 15+ years of experience in agency or management consulting environment , enterprise strategy, digital transformation, or customer experience leadership . Proven ability to navigate matrixed organizations , build influence across cross-functional teams , and align complex stakeholder groups . Expertise in Adobe Experience Cloud solutions , including real-time personalization, process automation, and data-driven decision-making . Demonstrated success leading high-profile, executive-level transformation projects with Fortune 500 clients. Strong executive presence and ability to communicate complex ideas with clarity and impact . A self-starter mentality , with a natural curiosity and the ability to ask the right strategic questions to drive innovation. Thrives in ambiguity , bringing an entrepreneurial mindset and creative problem-solving approach to "first-time" challenges. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $165,100 -- $306,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. 

In California, the pay range for this position is $211,500 - $306,300
In New York, the pay range for this position is $211,500 - $306,300
In Colorado, the pay range for this position is $184,500 - $267,150
 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California : Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice Feb 27 2026 12:00 AM If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.