Principal Designer (Web & UX/UI)

Bellotalabs

Redwood City, CA Hybrid permanent

Posted: May 23, 2025

Job Description

At Bellota Labs, we are a fast-paced, hypergrowth startup on a mission to revolutionize the online poker experience with ClubWPT Gold—a cutting-edge platform from the World Poker Tour. We’re not building another casino app—we’re creating a skill-based, strategy-driven ecosystem where players can learn, train, and compete for real prizes.

We are now looking for a Senior Designer (UX/UI) to help define and deliver the end-to-end design experience—from homepage to player dashboard, onboarding flows, and training tools. This is a high-impact role shaping the product from MVP to full-scale launch, with the potential to influence the visual identity of one of the most ambitious new gaming platforms in the market.

Key Responsibilities::
• Design the full web experience: Own the look, feel, and flow of our mobile-first responsive web platform—from landing pages to in-app dashboards and gameplay interfaces.
• Craft seamless UX: Design intuitive flows for onboarding, account creation, training modules, vanity stores, and tournament play.
• Create high-fidelity UI mockups: Turn concepts into beautiful, developer-ready screens that balance usability and visual appeal.
• Collaborate cross-functionally: Work closely with product managers, stakeholders, and developers to turn business goals into elegant design solutions.
• Define and uphold our design system: Help establish our visual identity across products—sleek, strategic, and skill-oriented.
• Deliver production-ready assets: Ensure design handoffs are clean and ready for rapid development cycles.

Experience::
• Bachelor's in Computer Science or equivalent required
• Masters in Computer Science or equivalent is preferred
• 6+ years in UX/UI, web, or product design (with a strong emphasis on responsive web and mobile-first experiences)
• A portfolio that showcases clean visual design, complex user flows, and thoughtful UX strategy
• Proficiency in Figma and familiarity with Adobe CC
• Strong UX instincts and a refined aesthetic that appeals to a skill-based gaming audience
• Experience designing for platforms in gaming, training, or education is a strong plus
• Bonus: You know poker—or are excited to learn

What Success Looks Like::
• A live MVP platform that’s sleek, intuitive, and conversion-optimized
• A seamless onboarding flow that drives adoption and player retention
• A polished brand and product identity that builds credibility and trust with serious players
• Design systems and flows that scale as we grow into a category-defining product

If you’re passionate about building immersive, skill-first digital products and want to help shape the future of poker innovation, we’d love to hear from you.

Join us at Bellota Labs—where the game is just getting started.

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