Principal, Data Technology (Web)

Principal, Data Technology

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

About You

As a Principal, Data Technology (Web), you are a web AdTech and signal architecture expert — someone who understands how data flows across browsers, APIs, and marketing platforms to drive performance, compliance, and insight.

You design systems that make web data work: defining what’s collected, how it’s activated, and how it stays durable in a changing privacy landscape. You’re comfortable designing measurement frameworks, configuring platforms, and, when needed, diving into code to clarify implementation.

You thrive on complexity — translating it into clarity for clients. You can map the journey from pixel to conversion API, explain why signal resilience matters to a CMO, and partner with engineers to make it happen.

This is a role for a strategic builder: a consultant who can architect end-to-end measurement and AdTech systems, grounded in technical fluency and future-focused thinking.

What You’ll Do

• Serve as the primary advisor on web AdTech architecture and signal strategy, designing how data is collected, activated, and governed across web experiences.

• Architect and document data collection systems, including event schemas, data layers, conversion APIs, and server-side integrations.

• Design and manage privacy-first measurement frameworks that balance marketing effectiveness with compliance and data minimization.

• Configure, test, and maintain tag management and AdTech tools (GTM, Tealium, Adobe Launch, etc.), ensuring data quality and accuracy across environments.

• Partner with client engineers to guide code-level implementation, debug tracking logic, and validate data flows end-to-end.

• Advise clients on signal loss mitigation, including cookie deprecation strategies, server-side tagging, and durable first-party data capture.

• Evaluate and integrate AdTech and MarTech platforms, from analytics and attribution tools (GA4, Adobe, Floodlight, Meta CAPI) to consent and identity systems.

• Collaborate across disciplines — with DEPT®’s Mobile Principal, Business Intelligence, and Marketing teams — to maintain consistent taxonomies and unified reporting.

• Stay ahead of ecosystem changes (Privacy Sandbox, ITP, evolving identity models) and proactively guide clients on strategic adaptation.

• Contribute to DEPT®’s internal frameworks and documentation to evolve our AdTech and measurement best practices.

What We’re Looking For

• 5–7 years of experience in web AdTech, marketing technology, or digital measurement architecture.

• Proven expertise designing and managing data collection and activation frameworks across major advertising and analytics platforms.

• Hands-on experience with tag management systems, conversion APIs, and event-based data design.

• Strong understanding of privacy and consent ecosystems (GDPR, CCPA, CMPs, server-side tagging).

• Technical fluency with JavaScript and browser data flows, comfortable reviewing or writing example code for clarity or QA.

• Working knowledge of identity and attribution frameworks (e.g., clean rooms, cross-device resolution, data enrichment).

• Excellent communication skills — able to present technical design in business language and influence stakeholders with clarity.

• Consultative mindset — proactive, organized, and capable of balancing multiple client and internal initiatives.

Nice to Have

• Experience with event routing or CDP platforms (Segment, Tealium, mParticle, HighTouch).

• Familiarity with API-based integrations connecting AdTech, analytics, and consent systems.

• Exposure to programmatic or audience activation tools (DV360, The Trade Desk, Adobe Experience Cloud).

• Understanding of A/B testing and personalization platforms (Optimizely, Adobe Target, Google Optimize).

• Experience with cloud data ecosystems (BigQuery, Snowflake, AWS, GCP).

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:

• Healthcare, Dental, and Vision coverage

• 401k plan, plus matching

• PTO

• Paid Company Holidays

• Parental Leave

WE SUPPORT YOU BEING YOU:

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

#LI-Remote

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.

US Remote Range
$73,900—$121,900 USD