Principal Data Analyst: Growth & Product

About us

Smallpdf was founded in 2013 with one simple belief: working with documents shouldn’t be complicated. Today, we’re an industry leader in digital document solutions, trusted by millions of users across 195+ countries. We build intuitive, powerful tools that help individuals and businesses work smarter with their documents. From compressing and converting files to editing and e-signing, our platform makes complex document workflows simple, secure, and accessible.

As a product-led company headquartered in Switzerland and powered by a diverse, global team of 110+ people (across the group), we combine product excellence with a strong focus on user experience, experimentation, and data-informed decision-making. Every month, more than 60 million people interact with our products across SEO, paid acquisition, partnerships, subscription flows, monetization funnels, and product experiences - creating a uniquely rich and complex growth ecosystem to understand and improve.

About the role

We’re looking for a Principal Growth & Product Analyst to become a high-leverage analytical partner to our Product and Marketing teams.

This is not a reporting ownership role. It’s not a data science role either.

This role exists to help Smallpdf answer difficult growth and product questions that don’t have obvious answers:

• How much incremental value are our acquisition channels driving?

• Which product behaviors meaningfully predict monetization?

• Where are we losing potential long-term customers?

• What are the key levers that drive conversion?

• What’s the best experiment design for a change with no real control group?

You’ll work across the full user journey - from acquisition (SEO, paid search, direct, partnerships) to activation, conversion, retention, and monetization.

One week you might investigate how much incremental new ARR paid search is truly driving vs. cannibalizing from SEO. The next, you could be figuring out what’s causing a dip in conversion rate to paying customers in Spain.

Some questions won’t have clean answers. Some analyses will challenge assumptions the business already believes. That’s part of the job.

We’re not looking for someone who waits for perfectly defined questions with clear guidance of exactly how to investigate them.

We’re looking for someone who sees patterns others miss, becomes obsessed with understanding them, and helps the business make better decisions because of it.

Responsibilities

• Own deep, high-impact investigations and analyses across Product and Marketing

• Analyze the full acquisition → activation → conversion → retention funnel

• Investigate questions around:

• incrementality

• attribution and cannibalization

• monetization behavior

• funnel leakage

• growth efficiency

• Partner closely with Marketing leaders and Product Managers leaders, providing insights for business-critical decisions

• Proactively identify anomalies, behavioral patterns, and hidden growth opportunities

• Translate complex analyses into clear takeaways and recommendations

• Support experimentation by helping define success metrics, evaluating impact, and interpreting results - including in cases where clean control groups aren’t possible (e.g. SEO)

• Contribute to improving metric clarity and analytical consistency across teams

• Collaborate with Data Engineering and Data Science teams when deeper technical implementation is required

About you

• You’re a strong data analyst with 4+ years of experience, including in growth or marketing analytics

• You have hands-on experience with:

• SQL

• incrementality analysis

• conversion funnel analysis

• A/B experimentation

• attribution tracking

• You’re comfortable with ambiguity and incomplete data. You know that some of the most important business questions can’t be answered perfectly - but still need to be answered thoughtfully.

• You can independently structure investigations and drive them from question → analysis → recommendation

• You communicate clearly, challenge assumptions respectfully, and care more about understanding what actually drives growth than producing polished reporting.

• Bonus points if you have experience with:

• product analytics

• SEO analytics

• multi-touch attribution and/or MMM implementation

• product-led growth (PLG) SaaS

• subscription businesses

• synthetic experiment design suited to messy real-world environments

Join Smallpdf - Where innovation meets impact!

Becoming part of our team means more than just taking a job - it’s joining a dynamic, collaborative environment where your voice matters, your growth is championed, and your work truly makes a difference.

Here, we don’t just talk about a growth mindset - we live it. You’ll thrive in a culture that balances professional ambition with personal well-being, where flexibility, creativity, and purpose come together. Whether you're shaping the future through groundbreaking projects or leveling up your skills, your journey here will be one of impact, innovation, and continuous learning. This reflects in our company values.

Our Benefits

🌍 You get to impact the way over 60 million people get work done every month.

🚀 Push boundaries and dare to fail - that’s how we learn!

💻 Enjoy the flexibility of a remote work environment, and meet your team occasionally to work together and strengthen the team bond.

🏝️ 30 vacation days - yep, you read that right - that you can take whenever you need them.

🧳 Need a long break? We offer sabbatical leave to employees who’ve been with us for over 2 years.

👶 16 weeks parental leave - 100% of your salary - for all new parents

🥧 Phantom stock Option plan (Conditions apply.)

📚 A personal development budget of up to 2000CHF every year, plus days off for courses or training.

🤓 Internal knowledge sharing and external coaching options during your working hours to boost both your hard and soft skills.

👩‍💻 Hack days to challenge you and your team, plus build amazing things.

How to Apply

Please apply using the form below and upload your CV - in English, as it’s the standard working language at Smallpdf. A PDF format is preferred.

Compensation philosophy

At Smallpdf, we believe compensation should be fair, transparent and thoughtfully aligned with the value each person brings to our team. Our approach balances several key factors - current market trends, role expectations, seniority, experience, and geographic location - to ensure every offer is both competitive and equitable.

We review our salary ranges regularly to stay in step with the evolving market, and we make decisions based on skills, impact, and responsibility rather than negotiation strength. Our goal is simple: to recognize and reward great work, support long-term growth and create a compensation structure that feels fair, consistent and grounded in integrity.

We want everyone at Smallpdf to feel valued, supported and empowered to do their best work - and our compensation philosophy is designed to reflect exactly that.

Hiring policy

Smallpdf is an equal-opportunity employer, and we believe our strength comes from a team that reflects a wide range of backgrounds, identities, perspectives, and lived experiences. We welcome applicants of all genders, ethnicities, ages, abilities, orientations, and life paths. You’ll also have the option to share your pronouns and answer an anonymous demographic questionnaire when you apply. This information is completely voluntary, but it helps us stay accountable in building an inclusive and equitable hiring process.

We use AI thoughtfully in our day-to-day work, but we value human curiosity, creativity, and integrity above all. We’re excited to meet candidates who bring genuine expertise, real stories, and authentic experience to the table.