Principal Conversion Consultant (CCL)

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Code: A Leading WPP Media Brand

At Code, we create digital experiences with heart — blending creativity, technology, and insight to make products people love and businesses grow.

We’re not just building software; we’re helping our partners shape better digital futures through collaboration, experimentation, and continuous improvement.

Role Summary and Impact

We plan, design and build high performing digital products. Conversion leads are responsible for defining and running optimisation programmes for clients across the agency and supporting more junior team members to excel.

You will be responsible for the continual improvement of our clients’ websites and apps by understanding clients' business models, determining where there are opportunities for digital improvement, conducting and analysing research and building testing programmes.

You will be operating at a senior level, mentoring colleagues and you’ll also support on new business pitches

You will be able to set up and analyse the results of AB/MV testing and personalisation programmes, work with UX Consultants and other disciplines to determine what qualitative and quantitative research activities are required, and work with UX designers, developers, and content writers to define and plan, prioritise and test hypotheses from concept through to production.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise.

In your role you will be:

• Understanding client business models – spotting opportunities for commercial optimisation and building test and insight plans.

• Testing – implement, manage, and analyse AB and MV tests, and personalisation programmes, working with project managers, designers, UX consultants and developers to define hypotheses and ensure smooth design and production of tests.

• Client-centric – creating and maintain good relationships with clients, and support new business development and pitching.

• Innovating – working with other senior members of the agency to proactively develop Code’s conversion rate optimisation services and processes.

• Leadership – leading and line managing more junior members of the discipline, helping them to improve their craft.

Essential:

• Experience taking a leading role in the CRO service, working closely with clients and directing other team members

• Proficient in customer experience analytics tools (e.g. Clarity, Hotjar, etc)

• Proficient in planning and implementing personalisation, AB and MV testing programmes

• Proficient in common AB/MVT software (e.g. Convert, Adobe Target, Optimizely)

• Proficient in defining objectives and KPIs on digital projects

• An understanding of marketing channels and traffic sources

• Proficient in Google Analytics/other analytics tools

• A good understanding of UX research and how to use it for your role

Desirable:

• An understanding of persuasion, usability, and information architecture

• Qualitative and quantitative user research techniques (user testing, depth interviews, tree testing, card sorting, surveys, etc)

• An understanding of JavaScript, HTML and CSS

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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