Principal Campaign Operations Strategist

Knak is a mission-driven company

Why? Because our time is limited, our competition is fierce, and our margin for error is small. For us to have the greatest impact on the world, we need to be laser focused on our core mission, which is...

Empowering people to be creative.

That’s why Knak exists.

We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform.

Our industry leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation. We change the way Marketers work by making them more efficient, while improving conversion rate of their campaigns and helping them stay on brand.

Oh, and we have a bit of fun while doing it, too!

About the Role

At Knak, our mission is simple: empower marketers to build beautiful, on-brand campaigns — without code, without bottlenecks, and without compromise.

As a Principal Campaign Operations Strategist, you will serve as a strategic advisor to our largest enterprise customers. You’ll combine deep campaign operations expertise with high-impact customer leadership to drive adoption of Knak, accelerate time-to-value, and help customers transform how they build marketing experiences at scale.

This role sits at the intersection of customer strategy, marketing operations, and technical advisory, ensuring Knak delivers measurable value across global teams, complex workflows, and multi-platform marketing ecosystems.

What You’ll Do

Enterprise Customer Strategy

• Build and own strategic success roadmaps that tie Knak adoption to customer business outcomes.

• Partner with CSMs and Account Directors to run executive-level QBRs, success planning, and value realization reviews.

• Guide customers through onboarding, integration milestones, and architecture evolution as they scale with Knak.

• Maintain world-class retention (NRR, GRR) by proactively identifying expansion opportunities, optimization areas, and risk signals.

• Deliver monthly executive briefs covering customer health, performance insights, workflow maturity, and campaign operations trends.

Campaign Operations Expertise

• Act as the senior subject matter expert advising customers on omni-channel campaign execution best practices across platforms like Marketo, Eloqua, SFMC, and Adobe.

• Translate customer requirements into scalable campaign frameworks, modular asset strategies, and workflow enhancements using Knak.

• Optimize campaign build processes, QA frameworks, segmentation readiness, and governance models.

• Provide thought leadership on marketing automation evolution, message personalization, and operational maturity.

Internal Leadership & Enablement

• Define and evolve Knak’s enterprise strategy playbooks, including onboarding frameworks, campaign operations best practices, and workflow optimization models.

• Mentor Customer Success Managers and Partner teams on marketing operations, adoption drivers, and campaign strategy.

• Lead internal knowledge-sharing sessions to elevate technical and operational excellence across GTM.

• Serve as a bridge between customer needs and Knak’s product vision.

• Diagnose campaign performance issues and provide actionable insights using data, channel analytics, and workflow analysis.

Cross-Functional Collaboration

• Partner closely with Product to validate roadmap direction, highlight adoption blockers, and share customer insights at scale.

• Support Sales engineering efforts with technical guidance, solution architecture, and campaign ops advisory.

• Build and maintain scalable internal assets: architecture playbooks, integration guides, maturity models, and executive templates.

• Influence GTM initiatives and product launches through a customer outcomes and advocacy lens.

What You Bring

• A proven track record in enterprise customer strategy and project management, campaign operations, or consulting for marketing automation platforms.

• Deep understanding of omni-channel campaign orchestration, personalization frameworks, and operational governance.

• Experience building long-term multi-stakeholder success plans for complex organizations.

• Strong cross-functional leadership and the ability to influence Sales, Product, Support, and Partners.

• Data-driven approach to decision-making, with comfort analyzing adoption metrics, campaign performance data, and risk indicators.

• Operational excellence mindset — adept at creating processes, frameworks, and scalable enablement.

• Marketing technology or SaaS experience, in environments involving email, landing pages, or content creation workflows.

Nice to Have

• Familiarity with platform integrations, marketing architecture evolution, and enterprise compliance processes.

• Background in pre-sales/post-sales enablement or enterprise solution advisory.

What We Offer

At Knak we have four foundational pillars. Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine-to-five offers.

We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa’s Best Places to Work 2025! We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off-sites, and most importantly our commitment to YOUR career growth.

If this sounds like something you’re looking for, then we’d love to hear from you!

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. Knak believes in creating an inclusive, barrier-free working environment. If you require ANY accommodation to the interview process please contact [email protected].

Click here to view the Knak Privacy Policy