Principal Business Development Manager, User Growth (Affiliate & KOL)

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Role

We are looking for a hands-on Growth Manager to own and scale our Affiliate and KOL marketing channels, with a primary focus on the US market. Your mission is to drive measurable user acquisition and transaction volume through your established network and data-driven optimization. If you have a proven track record of delivering GMV growth at a leading crypto exchange or a hyper-growth web2 platform like Temu, we want you.

What You’ll Be Doing:

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Own the overall affiliate growth strategy for the US and other regulated markets, aligned with company-level acquisition, activation, and ROI goals.

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Define affiliate growth as a product capability, including segmentation, commercial models and funnel design

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Translate growth strategy into a clear product roadmap, experimentation plan, and success metrics.

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Regulated-Market Execution & Compliance-Aware Scaling

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Partner Acquisition & Ecosystem Leadership. Build, scale, and manage a diverse affiliate ecosystem, including major affiliate networks, KOLs, communities and publishers.

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Data-Driven Performance & Optimization: Own core performance metrics across the funnel: CAC, LTV, ROI, activation rate, trading conversion, and GMV contribution.

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Partner with Data and Product teams to ensure clean attribution, reliable tracking, and actionable insights.

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Cross-Functional Leadership: Work closely with Product, Engineering, Data, Design, Content, and Marketing to ship high-converting results.

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People Management & Team Building

What We Look For In You:

Core Requirements

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8+ years of experience in growth, affiliate, partnerships, or product-led growth roles.

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Proven experience owning affiliate or partnership growth end-to-end, including strategy, execution, and results.

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Strong product mindset — you think in systems, funnels, and scalability, not just campaigns.

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Demonstrated success being measured against hard business metrics (GMV, ROI, revenue, CAC).

Industry Experience (Strongly Preferred)

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Experience at a leading crypto exchange

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Experience at a hyper-growth consumer or transaction platform

US Market Expertise

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Hands-on experience driving growth in the US & EEA markets, ideally in regulated or compliance-heavy environments.

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A strong, real network of affiliates, KOLs, or growth partners, and a track record of converting relationships into results.

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Deep understanding of performance marketing funnels and attribution challenges.

Nice-To-Haves:

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Experience operating across both Web2 and Web3 growth mechanics.

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Strong personal interest and understanding of the crypto ecosystem.

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Familiarity with tracking and attribution tools such as AppsFlyer, Adjust, or Impact.

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Prior experience building or scaling teams from early to growth stage.

Perks & Benefits

Competitive total compensation package

L&D programs and Education subsidy for employees' growth and development

Various team building programs and company events

Wellness and meal allowances

Comprehensive healthcare schemes for employees and dependants

More that we love to tell you along the process!

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Notice:

All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.

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