Principal ABM Strategist

Company Overview

At Eve, we’re redefining what’s possible in legal technology. Our mission is to empower plaintiff law firms with AI-driven solutions that elevate how they operate, serve clients, and grow.

We believe the future of law will be built by “AI-Native Law Firms” — firms that are managed, scaled, and optimized by intelligent systems rather than manual processes and endless administrative work. Eve’s technology augments the capabilities of attorneys across every stage of a case — from intake and document review to strategy and settlement — so they can focus on what truly matters: achieving the best outcomes for their clients.

Our vision is simple yet transformative: enable every firm to operate at its highest potential through the power of AI.

Why Join Eve:

Product-market fit: Eve is used by over 550+ law firms, and we’re growing fast.
Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed.
Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up.
AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work.
Explosive growth: We are growing 2X revenue Quarter over Quarter.

We are building our Account-Based Marketing function from the ground up — and this is the role that defines it. As our first and founding Principal ABM Strategist, you will own the strategy, execution, and evolution of both our Strategic (1:1) and Scaled (1:few / 1:many) ABM programs across our most critical accounts and segments.

This is a high-impact individual contributor role with direct visibility to senior leadership. You won't just inherit a playbook — you'll write it. You'll sit on the Revenue Marketing Team and partner closely with Sales, Operations, Product Marketing, and Growth to build a best-in-class ABM motion that drives pipeline, accelerates deals, and deepens account engagement at scale.

If you're energized by building from scratch, working across the full funnel, and owning outcomes end-to-end — this role was made for you.

What You'll Accomplish:
Strategic ABM (1:1)

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Design and execute highly personalized ABM programs for our highest-priority named accounts in close partnership with Strategic Sales and AEs

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Build account-specific engagement plans including bespoke content, personalized landing experiences, executive outreach, and account-level event strategy

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Lead account research, insight synthesis, and stakeholder mapping to inform hyper-targeted messaging and multi-channel plays

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Define success metrics and reporting frameworks at the individual account level; track and communicate program impact to key stakeholders

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Align with Sales on account prioritization, buying committee engagement, and deal acceleration tactics

Scaled ABM (1:Few / 1:Many)

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Develop and operationalize tiered ABM programs targeting high-priority segments and verticals, spanning Enterprise and commercial segments

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Build scalable playbooks that leverage intent data, firmographic signals, and behavioral triggers to identify and engage in-market accounts

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Create and deploy segment-specific content, messaging frameworks, and personalized digital experiences across paid, owned, and earned channels

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Own campaign architecture, audience segmentation, and performance measurement for all scaled ABM initiatives

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Partner with Marketing Ops and RevOps to build the data infrastructure, tooling, and processes needed to scale ABM effectively

Founding Program & Function Building

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Define the ABM strategy, operating model, and measurement framework that will guide the function long-term

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Evaluate, implement, and own the ABM tech stack (e.g., 6sense, Demandbase, Terminus, or equivalent)

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Establish shared workflows, SLAs, and feedback loops between ABM, Sales, and Marketing teams

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Build the foundational playbooks, templates, and processes that enable the team to scale program execution over time

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Serve as a subject matter expert and internal evangelist for ABM best practices across the organization

What We're Looking For:
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You have 5+ years of B2B marketing experience, with at least 3 years of dedicated ABM program management across both Strategic and Scaled motions

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You've built ABM programs from scratch — you know what it takes to stand up a function, and you've done it before

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You're deeply fluent in the ABM tech landscape (6sense, Demandbase, Terminus, etc.) and have hands-on experience operationalizing at least one enterprise ABM platform

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You have a strong command of intent data, firmographic/technographic segmentation, and digital advertising tactics (LinkedIn, display, content syndication) in service of ABM

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You understand the full revenue funnel and can credibly partner with Sales — you speak their language, you know what pipeline looks like, and you can connect ABM activity to business outcomes

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You're an exceptional communicator and storyteller — you can translate complex, multi-channel programs into clear narratives for Sales, Leadership, and cross-functional partners

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You bring a builder's mindset: you're comfortable with ambiguity, energized by whitespace, and skilled at creating structure where none exists

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You're analytically strong — you can work with data, define your own measurement frameworks, and derive insights that shape strategy

Bonus Points If You Have:
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Familiarity with sales engagement platforms (Outreach, Salesloft), CRM (Salesforce), and MAP (Marketo, HubSpot)

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Background in Field Marketing, Demand Generation, or Product Marketing that complements the ABM skill set

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Experience in a founding or early-stage marketing function at a scaling company

Benefits:

💰 Competitive Salary & Equity
💹 401(k) Program with Employer Matching
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚗 Commuter Benefits
🧑‍💻 Autonomous Work Environment
🖥️ Office Setup Reimbursement
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
🥪 In office Perks