Pricing Manager

The Pricing Manager is responsible for developing, implementing, and monitoring pricing strategies that support Tawfeer’s price leadership and market positioning while maximizing profitability. The role ensures optimal price positioning across all product categories by balancing margin objectives, competitive benchmarking, customer price perception, and promotional effectiveness.

The position plays a key role in maintaining Tawfeer’s competitive advantage through structured pricing governance, data-driven decision making, and consistent execution across all retail formats and store clusters.

Pricing Strategy & Governance

₋ Develop and implement structured pricing strategies aligned with Tawfeer’s commercial and financial objectives.

₋ Define and manage pricing frameworks across product categories (Food, Non-Food, Private Label, Promotions).

₋ Establish pricing policies, approval workflows, and governance mechanisms.

₋ Manage and maintain T1–T2–T3 pricing structure and tier governance.

₋ Define and monitor Key Value Items (KVI) pricing to protect price image.

₋ Ensure consistency in pricing logic across all stores, formats, and clusters.

₋ Define price positioning by store location, competitive zone, and customer profile

Margin & Profitability Management

₋ Monitor gross margin performance by category, supplier, and SKU.

₋ Analyze pricing impact on profitability and recommend corrective actions.

₋ Conduct cost-to-margin analysis including landed cost, logistics, shrinkage, and operational expenses.

₋ Perform price elasticity and demand impact analysis.

₋ Support budgeting and financial forecasting through pricing simulations.

Competitive Benchmarking & Market Positioning

₋ Conduct regular market price surveys and maintain competitor price index by category and store.

₋ Monitor competitor pricing strategies, promotional activities, and market trends.

₋ Provide data-driven recommendations for price adjustments.

₋ Support and validate price collection processes and competitive intelligence.

- Monitor customer price perception and overall price positioning.

Promotions & Campaign Pricing

₋ Collaborate with Commercial and Marketing teams to define promotional pricing strategies.

₋ Validate promotional pricing prior to campaign launches.

₋ Evaluate promotion performance (sales uplift, margin impact, ROI, cannibalization).

₋ Define price reaction strategy to competitor promotions.

₋ Support supplier-funded promotions and joint business planning initiatives.

₋ Ensure flyer pricing aligns with overall pricing strategy.

Data Analytics & Reporting

₋ Develop and maintain pricing dashboards and KPIs (price index, margin %, sell-through rates, price elasticity).

₋ Build automated pricing performance and competitive positioning reports.

₋ Monitor basket competitiveness and price image indicators.

₋ Conduct scenario modeling for new stores, markets, or strategic initiatives.

₋ Support development of advanced analytics and AI-driven pricing capabilities.

Systems & Pricing Controls

₋ Ensure accurate and timely price updates in ERP and POS systems.

₋ Coordinate with IT and Operations to ensure proper price execution across stores.

₋ Monitor price discrepancies and resolve pricing errors.

₋ Maintain audit trails and implement controls to prevent unauthorized price changes.

₋ Ensure compliance with pricing governance and internal policies.

Price Execution & Store Compliance

₋ Monitor store price execution accuracy and shelf price alignment.

₋ Ensure consistency between system pricing and store implementation.

₋ Coordinate with Operations to maintain pricing discipline.

- Monitor customer feedback related to pricing and price perception

Private Label & Strategic Projects

₋ Support pricing strategy for Private Label products to enhance competitiveness and margin contribution.

₋ Define private label price ladder versus national brands.

₋ Conduct profitability analysis for new product introductions.

₋ Support supplier negotiations through pricing insights and analysis.

- Participate in strategic commercial and cost optimization projects

Requirements:
- Bachelor’s degree in Finance, Business Administration, Economics, Data Analytics, or related field.

- Minimum 5–8 years of experience in pricing, commercial finance, category management, or retail analytics.