PR Specialist

At Rethink, our promise to you is that you will do the best work of your career. We know that to do the best work, we have to create and promote an environment where people are happy, inspired, appreciated, and empowered. Our ability to back that promise is rooted in our commitment to remain as a creative independent agency. 

Rethink is looking for high-energy, ambitious people who care about their colleagues and are ready to do the best work of their career. 

As the PR Specialist, you will execute high-impact plans across earned media, sponsored content, and influencer relations. You are an Idea Energizer, bringing optimism and fresh solutions to make our clients’ work bigger, more newsworthy, and more "famous."

In this role, you will foster a healthy environment for creative work while maintaining the structure and process necessary for excellence. You will form strong working relationships with creative and strategic teams across the agency, ensuring every project is delivered with a sharp Point of View and "rock-solid" project management.

The opportunity:

Supporting key accounts focusing on opportunities to amplify campaigns through the tactical application of earned media and sponsored opportunities.

Supporting  influencer collaborations from beginning to end, including the development of influencer briefs and the management of campaign hard costs and seeding kits.

Drafting compelling headlines, press releases, and message hierarchies, bringing forward elements of the CRAFTS framework to elevate all written work.

Training team members on PR tools, databases, and platforms to their full capability, including MRP, Muck Rack, Meltwater, Critical Mention, Klear, and Certn.

Contributing to award-winning work by independently suggesting creative solutions that make ideas bigger, more newsworthy, and more famous.

Delivering elements of client programs autonomously and according to timelines, helping to define project plans, tasks, and reporting practices.

Problem-solving to alleviate difficult situations and seeking help from senior colleagues when faced with challenging scenarios.

Providing a clear point of view on creative ideas, amplification, and risks based on a foundational understanding of earned, owned, shared, and paid channels.

Actively participating in meetings, circulating notes, and managing workload expectations to build rock-solid project and time management skills.

Bringing energy and optimism to the creative process while maintaining an informed media perspective and keen instincts.

What you’ll bring:

2-4 years of industry experience.

A passion for continuing to grow your craft.

Strong presentation and communication skills.

Solid creative instinct.

Relationships –  you’ve got solid relationships in the industry, and you’re good at building new ones. 

An entrepreneurial spirit – you take ownership of your work and bring fresh thinking to the table.

A proactive approach – you can see the destination, and you know how to build the path there.

The benefits:

Competitive compensation and benefits, including added mental health benefits

Variety of employee perks

Great work culture 

No client meeting Mondays

Hybrid work environment

Access to Rethink’s national DE&I committee and working groups

Growth and training opportunities

The interviewing process at Rethink:

Screen with the Talent Acquisition

First round interview with Hiring Manager

Second round Interview with Team members 

Third round interview with Head of Department 

References 

Offer

Office Location: 720 King Street West, Suite 700, Toronto, ON, M5V 2T3
Compensation: $55K-$65K / year - pending experience
Vacancy Status: This posting is for an existing vacancy.

We truly appreciate everyone’s interest but only those selected for an interview will be contacted. 

Rethink is committed to creating and maintaining an inclusive, equitable and accessible workplace. We welcome and encourage applications from all intersections. Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process.