PR Specialist, Gulf Binance

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

This advertisement is for a position at Gulf Binance.

Responsibilities:
• Lead multi-channel communications strategy for driving awareness and conversion of Binance TH by Gulf Binance including communications on proper distribution channels (social media, user emails, etc.)
• Build rapport with local tech, finance, and crypto related media, both traditional and digital.
• Monitor and execute important events, with special emphasis on media relations and cooperation.
• Write and facilitate press releases, blogs and marketing materials, including scripts, presentations, emails/newsletters, and social media and website copy
• Organize and possibly lead in speaking engagements and manage grassroots events and partnerships, and evaluate inbound requests
• Plan, Coordinate and Project manage 360 integrated digital marketing campaigns to drive user growth, engagement and retention
• Marketing/PR and Creative Agency Management and Execution

Requirements :
• 3-5 years of Professional PR & Marketing experience
• Understanding and high interest in the Crypto industry is a must
• PR/Marketing/Creative Agency Management Experience a plus
• Experience in policy and/or corporate communications with background in financial and or cryptocurrency sectors a plus
• Experience working with media/reporters, notably in the financial, business or cryptocurrency sector
• Bilingual English/Thai is required to be able to coordinate with overseas partners and stakeholders.
• Proven success in leading and execution of creative growth marketing campaigns eg. digital channel acquisition, operation campaign design, content marketing, user journey mapping, email marketing, user segmentation, top of funnel growth and funnel optimisation
• Strong written communication capacity and interpersonal skills: be able to build and manage strong relationships with their team, cross-functional colleagues, and external partners. Inspirational to your team and partners

Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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